10x annual revenue I think flies by many investors books and wouldn't seem "outlandish". If need be you could probably meet somewhere in-between 5 and 10x. 2x seems like too low of a multiple.
I don't know if I agree. 10x seems to be the common theme a lot of people quote but I've never personally seen a statement that says this is an established standard (which books are claiming this?). I think there are multiple factors to consider when buying and selling, and claiming 10x annual revenue is standard is fool hardy.
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[ 3.3 ms ] story [ 24.2 ms ] threadIf your current revenue is the result of minimal / no advertising then why not try allocation a little more funds there and see the results.
Is there any scope for improvement to your product other than bug fixes ?
10x annual revenue I think flies by many investors books and wouldn't seem "outlandish". If need be you could probably meet somewhere in-between 5 and 10x. 2x seems like too low of a multiple.
looking at your previous questions on hackernews, i now doubt whether you are asking all these questions just to drive traffic to brightjourney ?