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Saw these guys tonight at a Demo Day in Louisville, fantastic presentation, good traction and a knockout no-brainer product that has a powerful sales hook. $69 for a massive safety boost.
IDK what the video is showing. Can't see the lights half the time.
Look good. Almost any increase in visibility would be useful to motorcyclists. Earlier attempts include the Vovedesky Cyberlight from the 1980s and more recently:

https://www.kickstarter.com/projects/vololights/vololights-e...

There have also been setups that pulse headlights. People will tend to have concerns about whether pulsing or flickering lights are legal, but in the US, if you aren't trying to use the lighting to pretend to be an emergency response vehicle, law enforcement folks are unlikely to care, unless one gives them a reason to care.