I get the point of the author but I'd never spend a single dollar in a page with the design that the one he describes as a great landing page. Looks like a scam to be honest.
He makes an excellent point about the pitch though.
My thought exactly. Those examples he gave just screams "ripoff" to me. Perhaps that's why programmer sales pages are dry. I want to know the actual information in the books I'm buying, not how they will "change my life". Sales jargon should be a huge red flag that the product is probably best skipped, and the statement "You'll probably be surprised at the answers" would make me leave the page immediately.
But the author has a good point, if poorly served by the examples.
Overall, the presented example demonstrates that anyone -- including and perhaps especially salesmen -- can write a god-awful sales pitch if they don't understand their audience.
The Unix book states its value in the title (if you don't have a general notion of what processes are or why they are important, you're probably not in the target market), and establishes an ethos of trust (by making specific and concrete statements about its contents) while addressing the most common logical hang-up of would-be buyers ("is this yet another book a crappy introduction to the topic? Will it teach me anything I don't know?")
The Unix book, contrary to the author's opinion, is an excellent sales pitch. But it's aimed at a technical audience, not the average consumer or a salesman.
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[ 2.4 ms ] story [ 20.7 ms ] threadHe makes an excellent point about the pitch though.
But the author has a good point, if poorly served by the examples.
The Unix book states its value in the title (if you don't have a general notion of what processes are or why they are important, you're probably not in the target market), and establishes an ethos of trust (by making specific and concrete statements about its contents) while addressing the most common logical hang-up of would-be buyers ("is this yet another book a crappy introduction to the topic? Will it teach me anything I don't know?")
The Unix book, contrary to the author's opinion, is an excellent sales pitch. But it's aimed at a technical audience, not the average consumer or a salesman.