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Oh my god this is excellent. For all the talk about how Evan got lucky, how Snapchat is trash, etc. - this dude understands human behavior. Understands it like Zuck understood what people really want to see on the internet, like Biz/Ev/Jack understood how people want to publish, if not better.

There's a reason I treasure snaps from my friends more than anything else I get - even though they're almost always "worthless" and "stupid". It's because those moments are why I love my friends.

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