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>The feature could spell trouble for other location sharing apps like Foursquare and Google Latitude

That could be difficult: Latitude was retired in August. https://support.google.com/gmm/answer/3001634?hl=en

I was assured that FB Check-Ins would kill Foursquare, so I assume it is also dead.
Latitude was merged into Google+. Although that has as good as killed.
This is an incredibly old feature. I found this in their binaries over a year ago, and it doesn't look like much has changed in the mean time. Still creepy as all hell.