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If you are working on a startup and feel that you don't have that good a product, then take heed and have a look at some of the entrants to this competition. This competition means well but, as of yet, the quality of the entrants could be deemed to be somewhat lacking. The 'x-factor' is lacking.

The prize is a billboard in some fashionable start-up-ery part of London and one million ad impressions online. I hope that one million ad impressions could be useful to someone here!