The problem with logos, for outsiders, is that if they're well designed, they just work...and it's hard to discern why without a frame of reference and comparison. So even a matter of fact description ("In the final version, we connected the individual triangles and unified the mark with color.") is really interesting to a typography/design-layperson like myself, so thanks for posting this!
(in the case of that last step, the reason for the change isn't fully described, but I imagine at least one person thought, like me, that the previous iteration looks like an angry bird looking right at you)
Also, here's what Watsi's original logo looked like, which they had to change because of an infringement claim by Blue Cross:
http://teespring.com/watsi-blue-logo
Did anyone else order this t-shirt and get like 3 shirts or more? I think they had a surplus or something...
They sent out an email about it. They had some goof ups in printing them (wrong material, wrong color) so they ended up sending out multiple shirts. My first was on Gildan cotton instead of AA, then I got the right one, and then I got an additional one in darker grey. Only got charged for one so not a big deal, just kinda funny.
Unfortunately, all I can see is either 1) a pretzel, or 2) the mouth area of Darth Vader's mask.
I don't usually over-think logos, but this one looks strangely angular, aggressive, and kinda mean-looking, considering Watsi is a non-profit healthcare company.
It's very angular and bold, which I agree is unusual considering their goals and message.
First thing I thought of for some reason when I saw the images of people with the logo imposed over them was a company similar to BP. Not 100% sure why.
Maybe not a huge deal to most, but the use of "OCD" in this sentence made me wince a bit:
"They put up with our OCD tendencies and pulled long hours to make sure we walked away with a perfect mark."
Not sure it's good form for a company dedicated to healthcare to misuse a medical term like that.
Edit: They've since updated the post. Thanks for doing that!
I think I like the second one in the iterations better. It is more abstract for the W and it doesn't make you immediately jump to underpants. Though I really didn't see the underpants until someone else mentioned it.
1) More work could've been done on the rounded edges. They don't flow very well and after seeing the W + bars graphic, the problem stands out more.
2) Why are such low-quality images being used on the page announcing the logo? https://exposure-1.imgix.net/production/users/23251/avatar/o... I realize they've chosen to host this on Exposure and can't control how they compress files so maybe the question is why did they go with Exposure?
If you're going all in on responsive design, make sure your images still look passable on a decently sized monitor. I'm on a cinema display, and every image of that logo on the page looks atrocious...so much pixelation it's hard for me to even judge the logo itself.
This is the unveiling of months of work and debate that went into a new logo. Feels to me like the absolute worst time to decide to skimp on file size.
This is truly puzzling. If you spend that much time on logo design, you ought to at least devote some effort to ensuring that it doesn't look pixelated across a smattering of typical displays.
Or a sharp, fanged trapezoid with extremely menacing eyes.
Or a pair of underpants.
The old logo was decent, but yes, it did look too much like BlueCross' logo. This... I don't really have much to say. It's unremarkable. Uninteresting. Just... uncreative. I think a simple W would have sufficed.
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[ 3.5 ms ] story [ 97.6 ms ] thread"A Brief Problem"...
http://blog.rjmetrics.com/2013/10/09/our-logo-looks-like-und...
http://en.wikipedia.org/wiki/Office_of_Government_Commerce#L...
(in the case of that last step, the reason for the change isn't fully described, but I imagine at least one person thought, like me, that the previous iteration looks like an angry bird looking right at you)
Also, here's what Watsi's original logo looked like, which they had to change because of an infringement claim by Blue Cross: http://teespring.com/watsi-blue-logo
Did anyone else order this t-shirt and get like 3 shirts or more? I think they had a surplus or something...
I don't usually over-think logos, but this one looks strangely angular, aggressive, and kinda mean-looking, considering Watsi is a non-profit healthcare company.
First thing I thought of for some reason when I saw the images of people with the logo imposed over them was a company similar to BP. Not 100% sure why.
Not sure it's good form for a company dedicated to healthcare to misuse a medical term like that.
Edit: They've since updated the post. Thanks for doing that!
Being picky over details or striving to make something perfect (in your view) is not obsessive compulsive disorder.
Not to nitpick :P
1) More work could've been done on the rounded edges. They don't flow very well and after seeing the W + bars graphic, the problem stands out more.
2) Why are such low-quality images being used on the page announcing the logo? https://exposure-1.imgix.net/production/users/23251/avatar/o... I realize they've chosen to host this on Exposure and can't control how they compress files so maybe the question is why did they go with Exposure?
This is the unveiling of months of work and debate that went into a new logo. Feels to me like the absolute worst time to decide to skimp on file size.
Or Darth Vader's breathing piece.
Or a sharp, fanged trapezoid with extremely menacing eyes.
Or a pair of underpants.
The old logo was decent, but yes, it did look too much like BlueCross' logo. This... I don't really have much to say. It's unremarkable. Uninteresting. Just... uncreative. I think a simple W would have sufficed.
[0] https://www.youtube.com/watch?v=1EySLuYWTy0