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I think the main reason that DevOps has taken off as a style is that it hits techs and management at the same time.

Techs like efficiency and combining development and operations seems like an efficiency.

Management likes the idea of reduced costs by employing one person to do the job of two.

Sadly, after a certain point it's not that efficient, due to the different skill sets required and general focus, so only the management wins in the end.

DevOps objective is not to reduce costs. DevOps does nothing to reduce the head count of developers/operations. This is a dangerous misconception.

The objective of DevOps is to make working trasversally between all groups involved with development/deployment/management/etc. of a software better and faster.

Management loses badly when backups restores start failing.