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How do you pronounce SVYFT? You're going to lose a lot of word of mouth traffic with a name like that.
Phonetically similar to SWIFT. Yes, I guess we may lose out a bit on word of mouth.
You could try sneaking a subtle hint of the "W" in the logo, using another gray V, an accent, or something similar
...Or people will remember it more because of the funny pronunciation. I already did. Damn your ingenious marketing, sir.
I have no idea what to call this. Literally.
Is it pronounced maybe like how a Russian might saw swift? I can't help but say it like that.
This is Google Wave. The "chatlets" and all the philosophy based on bits and pieces point to that. I remember there was an open "wave" protocol exposed somewhere and an Apache implementation of that protocol, though I cannot seem to find the link anymore. Was wondering if this is compatible with the general "wave" protocol or it's something proprietary.
Feels like it should be said like sift.
I'm imagining this SVIFT as "Swift" but in a German accent.
Interesting idea.

I'm wondering if $25 a month just for the todo addon is worth it when there are so many standalone team management/todo apps out there?

First suggestion (since it looks like y'all were inspired by Hipchat) would be to improve on the chatting UI. For example, randomize the colors of each persons messages. Tesla is blue, JP Morgan is Orange, etc... because when you gotta catch up on a group chat its hard to differentiate many different members. Color would help.