What happened to tcrn.ch? Techcrunch's own URL shortener

9 points by mayanks 16y ago ↗ HN

Couple of months ago, Techcrunch announced that it was going to use tcrn.ch as the domain name for it's shortened link. Their reasoning being that tcrn.ch will carry it's brand name in the shortened link as opposed to getting hidden in a bit.ly link. But lately I've observed that they seem to have gone back to bit.ly? Anyone has an idea why?

4 comments

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barredo 16y ago ↗

I think it worked under http://awe.sm if it helps

mayanks 16y ago ↗

Yes they were using services of http://awe.sm to to get their own shortlinks at http://tcrn.ch. But lately I am seeing that they are using bit.ly and not tcrn.ch

abyssknight 16y ago ↗

Yeah, I know the guys that built awe.sm. Pretty sure TechCrunch's url shortener was built on their platform.

planck 16y ago ↗

They're planning on bit.ly using link data to start a news aggregator, and they want to be at the top of bit.ly's charts when it happens.