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Spend 80% on developing a story is so true. Daniel Pink's Whole New Mind discusses how today's world is making more use of their right-brains; the creative/intuitive half.
JobScore is a pretty awesome product, which I can now say (publicly) since I no longer work for a competitor. Dan seems like a sharp guy, and it all seems like good advice.
the most important part of early stage hiring is to be patient and not rush into hiring people who are not 100% fit both personality and skill wise. be extremely picky because early hires are going to interview and hire other people.