Stupid smartwatches and gimmicks: Wearable Tech's design problem (forbes.com)

“Smartwatches are stupid,” says Hartmut Esslinger, Apple’s first head of design and creator of the company’s Snow White design language. “Why would I put cheap electronics on my wrist as a symbol of (my) emotion?” Esslinger also calls Fitbit, the popular fitness tracker, a gimmick. “I know when I am tired,” he says, referring to the device’s value proposition of counting calories through the day. Esslinger’s remarks about wearable tech may seem provocative but they represent a fundamental design problem in the industry.