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So what? In other words, Rackspace runs $30-off sale. By attaching a "cool" angle to it, though, they manage to get it in the news. Well done to their marketing department, I guess.
Much more (and less). They will pay for each client that accesses an Exchange server you run at rackspace. You could upgrade a dozen desktops on their nickel.

But it is limited to the first 1,000 people. So think of it as a $30k ad buy where they cut out the middle man and paid some of the end eyeballs instead.

It's $30 credit towards your rackspace hosted exchange service (which is $12.50/mo. per user) - obviously their costs are much less than $12.50. In reality it is just a discount code - it's like google giving out a free adwords credit.

On another note: I am actually considering going with Rackspace to host my main email address (personal/freelance stuff). Currently using Google Apps, but if the Snow Leopard exchange integration is as good as Apple says - then I will definitely be wanting push everything. I would use MobileMe, but there's no option to use your own domain.

In reality it is just a discount code

.. which is exactly what I was trying to say.

You want to run your own private Exchange server!?

.. which is what I was trying to explain to jws who called it a $30k ad buy.

No, I do not want to run my own private exchange server. I want to use Rackspace hosted exchange to host 1 email address. A shared exchange server.

The only thing rackspace does well is sales and marketing. Everything else is industry norm or less. They've fucked up maintenance windows and installed wrong hardware more times than I can remember.