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Why on earth would someone try to kickstart something like this on a platform which doesn't accept bitcoins?
I don't know but I would guess because it is a popular funding platform for funding documentary films of all kinds?

Also, there is a track record of success - another bitcoin documentary was successfully funded last year, see: https://www.kickstarter.com/projects/bitcoinlife/life-on-bit...

(Co-director of the film here.) Exactly. Kickstarter is the big name in crowdfunding for documentaries, and there have been several Bitcoin-related documentaries funded on the platform to the tune of $75k. It is possible, though it's not easy.

FWIW, we are not making a movie solely for cryptocurrency enthusiasts; we're targeting the mass market. We do assume that many early backers will probably be Bitcoin/Dogecoin/other crypto enthusiasts.

"Do you take Bitcoin or Dogecoin?

Not through Kickstarter & Amazon Payments (which does the monetary side of Kickstarter). That's just how it is in 2014, funding a film with the platform available to us. If you check out our website (http://coinedmovie.com), we can be tipped using cryptocurrencies, but those are not Kickstarter pledges, and thus they do not give you Kickstarter rewards. We are fully committed to the Kickstarter platform and process, and that means pledging using fiat currency. Honestly, we'd love to see Kickstarter begin accepting cryptocurrency as a payment method, so maybe you can help us demonstrate that there's a need for that."

Presumably because the few cryptocurrency crowdsourcing websites have way too few users to raise the $72,000 they want. Also, I imagine there are plenty of people who don't have bitcoins but might still be interested in this movie. Maybe they want to see a documentary like this before they decide whether to take the plunge.

Why wouldn't they? They're trying to make a movie about Bitcoin, not reinvent fund-raising platforms.