What a great website with an intuitive product. Cherry on top is the extremely relevant blog post which is A) somewhat interesting B) obviously connected to their product C) not regurgitated industry information.
This might not go viral, but this is what I define as good marketing/messaging efforts
This just makes me hate beyondpricing. After all, as a consumer, I love paying more when demand is high.
A good company (as opposed to an amoral capitalist company) would focus on increasing supply during times of high demand. Not restricting supply to those of significant means.
Actually, per standard capitalist theory, if beyondpricing gets higher prices for Airbnb hosts during conferences, this should spur increased supply during that time, which in turn brings prices down.
Exactly. Higher prices provides the signal to increase supply.
Consider an occasional host planning their upcoming schedule. Knowing you would get an 18% premium for Google I/O days could very well convince you to be a host those days instead of other more convenient days. That behavior triggers more supply for Google I/O, which is exactly what conference goers need. Without that increased supply, the conference goers will be paying even more with even fewer options.
Indeed. I know someone who's being evicted from their flat in Edinburgh so the owners can rent it out for 3x the normal rent during the Festival. Of course, that doesn't cause them to vanish; they now have to find somewhere less convenient to live.
This is another example of how modern "elasticity" is pushed onto the people with least. Like zero-hours contracts.
I wouldn't be quite so harsh, they're acting in a completely rational, expected way. And on the face of it there isn't really a problem with helping people price better.
But I look at this stuff in aggregate - surge pricing on Uber, primetime on Lyft, this service on AirBnb, etc etc, and I get a sinking feeling in my stomach.
The utopian technocratic future Silicon Valley is bringing about seems to be one where every merchant everywhere is maximizing every penny they can extract from you at every moment, where everyone spends an inordinate amount of brain cycles trying to defeat pricing algorithms, driving an increasingly maddeningly complicated web of price-maximizers so complex and pervasive you have no chance of understanding what's going on.
Individually these things all seem rational and understandable, but as a whole where do we draw the line? As what point do I pick up a chocolate bar and watch its price tag change in front of my eyes because the system knows I have a weak spot for Snickers?
This seems dystopian to me, and perhaps more dystopian than this possible future is the fact that a lot of people in our industry would wet their pants in joy at the thought of that future.
Until/unless we get to a local maxima where in certain industries, it'd be hard to change and still be profitable. We already see unpredictable pricing in most medium- and long-distance public travel systems, for example.
Unless you have no other choice. In Poland where I come from all trains are state-owned and each journey costs exactly the same regardless of the time of the booking. The cost of the ticket for a train to the capital on Monday morning costs exactly the same if bought 5 minutes before departure and 6 months before departure.
In the UK on the other hand, all train lines are private,and they charge whatever they like if there is demand. So a morning train to London will cost hundreds of pounds if bought 5 minutes before departure,but only 20 pounds if bought 3 months in advance. I find this offensive on the deepest level. I understand that this is how capitalism works,but it is against human freedom and flexibility, in order to do nothing else but maximize corporate profits.
To clarify this example, the capacity of the train doesn't change when a ticket is bought on the day of travel, so the higher pricing is simply because they can, not because it costs more to add necessary capacity.
But it goes both ways -- if you can plan in advance and are happy to travel at an unpopular time (middle of the day etc), you can get dirt cheap fares, much cheaper than the regular/full fare.
In Japan, by contrast, the Shinkansen bullet train from Tokyo to Osaka costs around Y14,000 (~US$140), every day, all the time. So at unpopular times, the trains are half empty, because people fly or take highway buses or drive instead, all of which are slower and less environmentally friendly, but deregulated and thus cheaper. I find this offensive on the deepest level.
>> you can get dirt cheap fares, much cheaper than the regular/full fare.
I think you got tricked into believing that you are getting a deal. You are not. The "dirt cheap" fare is what the regular/full fare should be, it's not a promotion or a good deal.
The problem with Shinkansen pricing is that its always expensive. There is no surge pricing,but the baseline price is still too expensive. That is an entirely different problem altogether.
I've paid something like 10 euros to travel the ~250km from Dusseldorf to Frankfurt in a high-speed ICE bullet train. There is no way in hell they could operate that service if everybody was paying that price.
But we don't see this effect happening. Uber for example does not do "counter surge" pricing when demand is abnormally low, the price always bottoms out at "normal fare".
The consumer only stands to lose. Travel at a busy time and pay more. Travel at normal times for normal fares. Travel at low times for... normal fares.
As what point do I pick up a chocolate bar and watch its price tag change in front of my eyes because the system knows I have a weak spot for Snickers?
Here you're talking about price discrimination (separation of markets) rather than dynamic/surge/prime pricing within a single market. These are fundamentally different concepts.
Technology can keep narrowing the size of the market until there's only one person standing inside of it. Do you really think that Travis Kalanick would think it's a bad thing to recognize that you (as a person) are willing to pay double, and charge you more than your neighbor?
Absolutely not. The only thing that might restrain him from doing that is the law, and he (like Chesky and such) doesn't give one single shit about the law.
Think about someone picking up, e.g., half of a store's supply of Snickers. This increases local demand for Snickers right now and the supply doesn't change. Surge pricing suggests that this is a good time to increase price. Then the same is true, though to a lesser degree, when someone picks up one bar.
It's a good thing there are many protests against the rising price of chocolates right before Valentine's Day.
The gas price doublers might get the news and the local representatives being outraged, but, empirically, few care about smaller instances of price discrimination.
They are, but I wasn't complaining about a specific mechanism, but rather our industry's current obsession with reducing price transparency and predictability - using whatever mechanism is relevant, whether surge pricing or plain old price discrimination.
I'm imagining a future where to get even the most basic everyday things done you'd have to store in your head the pricing models of dozens of companies, including understanding of their pricing algorithms (whether it's demand-based or preference-based or whatever-based). Simply navigating pricing structures will become a major time sink in everyone's life.
You know the pain it is to book airline tickets? The pricing instability where some plane tickets get cheaper as you approach the flight date but some get vastly more expensive, and tickets are cheaper on some weekdays but not others? Yeah, imagine that, extended to every facet of your life, even small everyday transactions.
You are getting horribly downvoted, I think it's because majority of HN will be very pro-capitalist and support every notion of squeezing every single penny out of a customer where a penny can be squeezed(because "why not?").
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[ 3.1 ms ] story [ 70.4 ms ] threadThis might not go viral, but this is what I define as good marketing/messaging efforts
A good company (as opposed to an amoral capitalist company) would focus on increasing supply during times of high demand. Not restricting supply to those of significant means.
Consider an occasional host planning their upcoming schedule. Knowing you would get an 18% premium for Google I/O days could very well convince you to be a host those days instead of other more convenient days. That behavior triggers more supply for Google I/O, which is exactly what conference goers need. Without that increased supply, the conference goers will be paying even more with even fewer options.
If only 10% of air-bnb users are using it, they will certainly benefit from it.
This assumes supply is elastic. Supply of housing in SF is anything but.
This is another example of how modern "elasticity" is pushed onto the people with least. Like zero-hours contracts.
But I look at this stuff in aggregate - surge pricing on Uber, primetime on Lyft, this service on AirBnb, etc etc, and I get a sinking feeling in my stomach.
The utopian technocratic future Silicon Valley is bringing about seems to be one where every merchant everywhere is maximizing every penny they can extract from you at every moment, where everyone spends an inordinate amount of brain cycles trying to defeat pricing algorithms, driving an increasingly maddeningly complicated web of price-maximizers so complex and pervasive you have no chance of understanding what's going on.
Individually these things all seem rational and understandable, but as a whole where do we draw the line? As what point do I pick up a chocolate bar and watch its price tag change in front of my eyes because the system knows I have a weak spot for Snickers?
This seems dystopian to me, and perhaps more dystopian than this possible future is the fact that a lot of people in our industry would wet their pants in joy at the thought of that future.
Customers will hate companies (and punish them in the marketplace) if they feel nickel-and-dimed or taken advantage of.
In the UK on the other hand, all train lines are private,and they charge whatever they like if there is demand. So a morning train to London will cost hundreds of pounds if bought 5 minutes before departure,but only 20 pounds if bought 3 months in advance. I find this offensive on the deepest level. I understand that this is how capitalism works,but it is against human freedom and flexibility, in order to do nothing else but maximize corporate profits.
In Japan, by contrast, the Shinkansen bullet train from Tokyo to Osaka costs around Y14,000 (~US$140), every day, all the time. So at unpopular times, the trains are half empty, because people fly or take highway buses or drive instead, all of which are slower and less environmentally friendly, but deregulated and thus cheaper. I find this offensive on the deepest level.
I think you got tricked into believing that you are getting a deal. You are not. The "dirt cheap" fare is what the regular/full fare should be, it's not a promotion or a good deal.
The problem with Shinkansen pricing is that its always expensive. There is no surge pricing,but the baseline price is still too expensive. That is an entirely different problem altogether.
Why? Just because you say so?
What if the "dirt cheap" fare, offered all the time, wouldn't even cover the costs of running the line?
Is your salary higher than you absolutely need to survive? If so, how do you justify your demand-based rate hike?
The consumer only stands to lose. Travel at a busy time and pay more. Travel at normal times for normal fares. Travel at low times for... normal fares.
Here you're talking about price discrimination (separation of markets) rather than dynamic/surge/prime pricing within a single market. These are fundamentally different concepts.
Absolutely not. The only thing that might restrain him from doing that is the law, and he (like Chesky and such) doesn't give one single shit about the law.
(Though sorites paradox.)
The gas price doublers might get the news and the local representatives being outraged, but, empirically, few care about smaller instances of price discrimination.
I'm imagining a future where to get even the most basic everyday things done you'd have to store in your head the pricing models of dozens of companies, including understanding of their pricing algorithms (whether it's demand-based or preference-based or whatever-based). Simply navigating pricing structures will become a major time sink in everyone's life.
You know the pain it is to book airline tickets? The pricing instability where some plane tickets get cheaper as you approach the flight date but some get vastly more expensive, and tickets are cheaper on some weekdays but not others? Yeah, imagine that, extended to every facet of your life, even small everyday transactions.
What a nightmare.
A better title would be "How large conferences impact nearby Airbnb availability"