Android Wear and smart watches won't take off without design (marakblog.wordpress.com)

I agree. I find the two available now very ugly, like some toy watches, and it's the reason I never understood the hype around Pebble, either being just as ugly. Something like Moto 360 looks a lot more like how one of these watches should look like, but I'm sure we could see even better than that in the future.