Ask HN: Sending a newsletter on a Friday?

1 points by thomaaas ↗ HN
Hello,

I have a few thousands email subscribers for one of my project. I usually send them emails at the beginning of the week, and have good open rates (>50%).

However, this week I'd really like to send one email on Friday (tomorrow), and I'm afraid to get a lower open rate than usual.

Do you know if sending an email on Friday is bad for open rates? Any study about that, or personal experience?

Thanks!

2 comments

[ 3.5 ms ] story [ 14.3 ms ] thread
Sending an email on a Friday isn't inherently terrible.

Sending an email on the Fourth of July holiday is.

That's a really good point. Thanks.