What's going on with Bruce Schneier's Blog?

14 points by grossvogel 12y ago ↗ HN

Since Monday, Bruce Schneier's blog has come to resemble a security-oriented BuzzFeed, with titles like "NSA Employee Flees to Hong Kong -- You Won't Believe What Happens Next."

Is this a social experiment? A joke? A serious attempt to expand readership?

https://www.schneier.com/

6 comments

[ 0.22 ms ] story [ 20.8 ms ] thread

grossvogel 12y ago ↗

Clickable: https://www.schneier.com/

chuck8088 12y ago ↗

SEO at it's finest. Bruce has bills to pay ya know.

jojodoe 12y ago ↗

Ironic, since he's bashed articles in the past for titles that employed these exact tactics

runjake 12y ago ↗

I think that Hong Kong title is meant to be sarcastic. He was probably feeling ornery that day.

Honestly, the only difference I notice is a new look.

[dead] m0llusk 12y ago ↗

The squid thing is just a recurring joke, if that's what you mean.

zem 12y ago ↗

he's very clearly having a bit of fun by mocking buzzfeed and its ilk. nothing wrong with that.