Interesting article, shame about the link bait headline.
I'm actually surprised the growth rate in spend is not faster. Over the last 5 years the cost to acquire customers through digital advertising in my industries is going up much faster than the overall spend rate.
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[ 2.7 ms ] story [ 9.0 ms ] threadI'm actually surprised the growth rate in spend is not faster. Over the last 5 years the cost to acquire customers through digital advertising in my industries is going up much faster than the overall spend rate.