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Youtube and Soundcloud work fine for me, no thanks.
tomahawk-player.org is an open-source solution for the same problem.
Sounds like a promising start for them, and I hope it goes well -- especially now that they're taking steps to partner with the actual music providers.

However, like anything associated with the music industry, I'll take a wait and see approach to using it. I see no point in jumping on the latest thing if it's going to a) be sued out of existence, or b) sell out and get rolled into a company I don't like. Partnering with the other services seems like a good step towards avoiding bad-result a, so that's a promising sign.

The question left then is whether these folks are in it for the long haul, or if they're just in it for an "exit".

The title of this article is a little confusing, as I thought it was referring to the Universal Music Group (UMG), one of the big four music labels.

A better term would be a streaming service aggregator, perhaps?

It's crazy that something like this is even needed and everyone is perfectly ok with it. DRM is becoming the norm, and nobody is trying to stop it.