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web artisan - now there's a word I hoped nobody in their right mind would be conceited and deluded enough to use.
From the guidelines[0]: Be civil. Don't say things you wouldn't say in a face to face conversation.

0: https://news.ycombinator.com/newsguidelines.html

Would someone not say that in a face to face conversation? I certainly would.

I think the phrase web artisan is embarrassingly twee, like most (over)usage of the words artisan/craft etc. etc.

Seems to be for Laravel programmers, which is a PHP web framework labeled as made for "web artisans" by its creator. Still conceited and deluded though
It's built by and around the Laravel community but it's not exclusive to Laravel just like any Laravel programmer is not only a Laravel programmer. They are of course PHP programmers and many (most) also know other back end languages, front end, etc.

Even the jobs up during our soft launch reflect this. You'll see jobs for Rails developers and customer support already listed as well as general PHP developers, non-Laravel specific.

If this is the case, I'd also question the decision to launch on larajobs.com, moreso than the slogan.
ar·ti·san a worker in a skilled trade, especially one that involves making things by hand.

Why does the use of that word with regards to web/programming raise such negative feelings?

Just wondering, no affiliation...

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"Unicorn Alchemist" is what it says. If you knew him, you'd know that's he's not taking himself too seriously there.
"Web artisan" makes me think of Etsy, etc.

This is just a developer freelancing site. Call it what it is.

Developer recruitment site; so apparently calling it "what it is" isn't as easy as that...
I think it's a reference to how Laravel defines its framework: "Laravel - The PHP framework for web artisans."[0]

Still not sure if it's a good idea to piggyback the expression though.

[0] http://laravel.com/

It's not primarily a freelancing site, most jobs will be full time as the jobs up there now are.
Jaysus lads lighten up
here here. It's just a catch phrase. Sorta like at Subway where they are "sandwich artists". I doubt they go around calling themselves that.

Anyhow, as a front end "artisan", Laravel is pretty awesome to work with. Especially the Blade templating system.