Here's What Happens When Your Joke Goes Massively Viral On Twitter (businessinsider.com)

It's always interesting to see what content goes viral and what content flops, because a lot of the time there's no obvious rhyme or reason for a success/failure. You just have to be in the right place at the right time, whether that's intentional or not.

Ultimate proof of the total and utter vacuuous retardedness of 'social media'