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In all likelihood, some manner of viral marketing.
Ok, so in the MP3s folder under data, Air - Sexy Boy wasn't the song I was expecting, instead it was "Never Going to Give You Up".

I suspect some sort of marketing ploy...

A whois lookup says that this is registered to a Claire Whitley. I sent her an email asking what the deal was.

EDIT: Upon further investigation, this thing is filled with rickrolls

I didn't have an account before this post, but your whois search compelled me to create one. Before seeing your comment I as well did a who is search. I then googled the address and found another whois listing from the same address, also referencing other domains. http://whois.domaintools.com/zz.cx Curious that the name of the registrant is different.

EDIT: The website for the domain zz.cx has a reference to claire. it's a very strange site. http://zz.cx

I also feel that this profile(http://search.cpan.org/~nicolaw/) is linked to the registrant of zz.cx, registered from the same address as white.ly.

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Get off my filesystem!
Both https://white.ly and https://zz.cx redirect redirect to http://liz.tm/ginger/index.html. The certificate is self-signed by ginger@liz.tm of the organization TFB Technology Ltd (CN=ginger.liz.tm)

A whois of liz.tm reveals similar information to before: Owner : Nicola Worthington

More interesting is that all three domains (white.ly zz.cx liz.tm) host an Icecast media streamer on port 8000.

Also found this: http://www.tfbtechnology.ltd.uk/

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