Those figures shouldn't come as a surprise to me nor anyone else. However just seeing them really drives home how small their computer business is relative to their i-devices.
Even if their Macs are more profitable (and I have my doubts) they cannot cover over eight times more units. Plus Apple double dips on their i-devices, also making a little bit more from the App store and other digital content sales.
Profitability is a very interesting calculation. Apple has made statements recently (this week) that have caused investors to be rather concerned because they are showing large dips in gross profit margin. So, really, while we all love to look at the number of devises a company like Apple sells, the margins are what really matters. Over all, if their profit margins on their Mac products are more stable (which they are) and are high enough (also, which they are), the number of units sold becomes less interesting as long as total sales do not drop below a certain amount.
Also, as a side note, Apple has an ecosystem that involves all of their devises. They double dip from Mac's with their app store and their digital content even on their PC machines.
I think they have great margin on Macs. If they would like to explode that figure of Macs sold, they should sell ones with Bootcamp installed (with windows licenses and additional cost), I am pretty sure they will sell a lot more with that.
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[ 2.7 ms ] story [ 15.8 ms ] threadEven if their Macs are more profitable (and I have my doubts) they cannot cover over eight times more units. Plus Apple double dips on their i-devices, also making a little bit more from the App store and other digital content sales.
http://www.idc.com/getdoc.jsp?containerId=prUS24442013
The link is Q3 2013, but the numbers are relevant. 211.6 million android devices vs. 33.8 million iOS devices.
Also, as a side note, Apple has an ecosystem that involves all of their devises. They double dip from Mac's with their app store and their digital content even on their PC machines.