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A decent read, though it seems like more luck than judgement. Any idea what caused them to request the artwork?
They said they were featuring "apps for developers", I guess the app fitted that description. We were still lucky though.
"How I got featured on the AppStore"

I was expecting an explaination.

Same here. So far the only answer to that posed question is "Apple called and said I will be featured. Send in artwork."

So basically, "How do you get featured in the AppStore?" Answer: "Apple tells you so."

The really pressing question here is, how did an app that got released and apparently never seen any attention from the developer after the release show up on Apples radar Re: Promotion Opportunity?

I think this is what surprised us the most... For the most part, the app wasn't really performing well at all, so regular attention would have been somewhat a waste of time. Apple must have just been REALLY struggling to find apps that fit with their promotion I guess?