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This is one of the many negative effects of social media and everyone being so connected.

With all of the mob Internet justice I've seen lately, I don't blame her for being afraid.

you dont blame her? i do and obviously so does that family. the woman was rude, he tweet anout it, and the airline then decided to refuse service to his family due to their complaint. whether it is tweeted, on a public forum, or within a reviews site - it shouldnt matter and to have a company threaten refusal of service due to a complaint is completely innapropriate
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The guy that posted it on twitter acted like a child. He acted on pure emotion and then had to suffer the consequences of getting booted off his flight. It was in poor taste to mention the women by full name (and the exact terminal in which she worked). It won't take long before her personal information is found. He put absolutely no thought into this..only about his inconvenience.

You don't seem to care about the consequences. You are only acting on pure emotion, like him.

"Company threaten refusal of service due to a complaint"

I'm sure he complained at the airport..and they never refused his services. It was only when he put the safety and well-being of the airport employee in question that caused a problem.

> the woman was rude

How do you know this?

Let me get this straight... Southwest monitors for negative tweets that hashtag them and if one is found they match the account to their passenger list?

I guess one should not be using their real name and actual picture on their Twitter account.

The Southwest gate agent only knew about the tweet because the passenger told her while boarding. She probably then searched for it and then had him deplane to remove it.