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It's not clear to me in what ways this is different than Trello apart from the flatter UI -- care to clarify?
At the moment, not a lot I must confess :) We're still in MVP, and learning a lot as we go on what features are important.

Currently planned: Integrations with source control (GitHub, BitBucket etc), the ability to pull in contextual data from third party apps (Sentry, HoneyBadger), the ability to escalate tickets from support to the dev team from Zendesk, Uservoice etc. Plus support for more dev focussed workflows, planning, reporting etc

What about support for estimating stories? That's a big part of the reason why we don't use Trello where I work.
Yeah definitely, we used Pivotal Tracker for a long time ourselves. There's a lot to be gained, particularly from a scheduling and reporting perspective, by having estimates but without the strict sprints of Pivotal.
On this topic, it would be great to have some kind of gantt chart UI for scheduled cards.
@op, we're using phabricator's board view like trello right now since we can't really use trello well as a dev team. i would love to use this once you guys are integrated with things like github.
I haven't used phabricator, but will check it out. Seems to have a lot going on!
This looks promising. My team really likes Trello, namely it's UI and flexibility. However, that flexibility is a double-edged sword that misses the mark on several things specific to a dev team.

I think the key things to get us to switch will be good keyboard shortcuts, more flexibility on labeling, dependencies between cards, and an importer from Trello, of course!

We have a bunch of importers already (not public yet), so they'll be released in a week or two. Importing our stuff from Trello was one of the first things we did :)

Keyboard shortcuts are a must, probably my favourite thing from using Asana. Also on the list :)

This was posted a few months back by the team and I'll say the same think I said last time:

Trello is Trello for dev teams. I just don't see the value in this.

Don't think that was us... Stack hasn't been around that long.

But in any case, Trello can certainly be used by dev teams, but it's becoming increasingly clear that dev teams are not their target audience. They're selling to artists, film-makers, students and musicians! (This is from their own landing page btw).

We think there's a lot to like about Trello, we just want to deliver a better product to better suits the intended audience. See other comments for the sorts of features that we (and other devs) feel are important.

Isn't Trello intended to be for dev teams?

Even if it wasn't, or even if it failed at doing so, this looks exactly like Trello except Trello has a free tier and this service does not.

We're currently in MVP. I've mentioned in comments elsewhere about some of the things we have planned.

If you've used Pivotal, Asana, JIRA Agile or Sprintly you'll see there is a whole bunch of stuff that Trello needs that they don't provide (and aren't likely to provide). We plan on providing it. Integrations, reporting, estimations, quick keys etc etc etc

> If you've used Pivotal, Asana, JIRA Agile or Sprintly...

Good onya for having a go at what many people think is a saturated market. The space is huge and there will never be a clear leader, so plenty of room for building a nice little business (where "nice" = $10M+ revs/yr).

I've used all of the above and many others and I still have yet to find "the one".

Well, this another stuff for people who will then make stuff for people that will make stuff (if you're lucky, because probably this people will only make an iOS game where the one who pays more wins).