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It is not about sharing content anymore, it is about sharing context. The rise of this wave of single purpose social apps (Yo, Hoi, Snapchat) is exactly all about that. To communicate with a single click. Traditional social media should beware.
Where am I? How am I? Who am I? Why am I here? It's all about context baby.
Nanosocial is the next big thing. Because it's all about the context.