What was your best passive income in 2014?

323 points by ericthegoodking ↗ HN
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478 comments

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Its not yet passive because i choose to spend most of my time on it to make it better, but i bought a cleaning business 10 months ago. I recently took a consulting contract for some additional money for expansion and it does run by itself (in the capable hands of my biz manager), however there are more optimisations i wish to make to it. Its the hardest thing i've ever done, but its at a stage where if i wanted to, i could simply take any time i wanted off and all i'd need to do is spend 15 mins a week entering payroll.

I've written about it before, if you want to look through my history.

Start blogging about it, there's got to be a good handful of stories and advice in that throw-away "Its the hardest thing i've ever done". When you're at a 100-odd pages, make it an ebook for more passive income :)

Mind sharing what the cleaning company is? You appear to be in the UK, and I will soon be in the market for a cleaner.

I plan to launch another cleaning business, utilizing what I learned in my launch 3 months ago and write an e-book, and of course sell it for passive income. :)
Excellent, I just started a cleaning business less than 3 months ago.
I'm actually considering starting a cleaning business, and I'd love to get your perspective. I'm a full time software consultant, and I'm looking for a way to get some semi-passive income flowing. Anyway, if you have time, please reach out to me at sean.d.hi at gmail dot com.
hopefully the idea that i'm working on right now...:)
Bought a house 12 months ago which included a great tenant. Rent checks showed up early every month for the last year. So far the house has been such little work I sometimes feel confused then surprised by his hand written envelopes addressed to me in the mailbox.
Keep the rent low. A great tenant is awesome.
Don't know who downvoted you but I absolutely agree. I have a few homes that I help rent with and having a good tenant is high above and away better than having a bad tenant pay more money. Just the cost alone in time is worth giving a good tenant cheaper rent.
I think the normal reasoning is that higher rent filters out the bad tenants (statistically). But once you have a good tenant then you probably don't want to raise the rent unless they move out and you're seeking a new one.
... or your fixed costs increase.
Another way to screen out bad tenants is to offer zero deposit for high credit score applicants. Several large apartment buildings in my city (DC) do this, and the buildings are full of professionals.
It is totally legal to refuse to rent to people with low credit scores, so that's an option too. Just keep the standard consistent no matter who your applicant is and have a standard criteria to keep everything both fair and legal.

You probably can also charge a larger than average security deposit to weed out the people with cashflow problems. Most states have a cap on amount of security deposit collected, I know here it is twice the monthly rent if under 60. Otherwise the cap is one month's rent.

Here's the rub: You usually gotta have a great place to rent that attract such tenants.

DISCLAIMER: I am not a landlord but I am considering becoming one. Yes, I FULLY know the risks, my parents were landlords for over a decade. So I know exactly what NOT to do as they only made pennies. My grandparents are also landlords and make plenty of money on their rental properties, so I have a positive model as well as a negative one. :)

You probably know this, but for the sake of anyone else reading, your home state probably offers a brochure on how to be a landlord, including what rights you must enforce. It's essential if you ever get a bad tenant. Plus, find a real estate lawyer to go over your lease and whom you can go to in trouble comes up.
Oh yes, I am aware. I would never dream of drafting up a lease without the assistance of a landlord/tenant lawyer.

My TOWN even has a whole book of additional rights for tenants/obligation for landlords in addition to national and state regulations.

Being a landlord is serious business.

Everytime I hear something like that I just suspect the tenant to be a drugdealer or something like that. Which is great since they're always so polite and respectful not to attract attention.
Thankfully he is retired military enjoying life in a quiet mountain village.

Got to be careful with drugs because the police can confiscate the house via asset forfeiture. One tenuous link between a drug dealing tenant and my bank account and the department has a new vacation home.

This is probably what my landlady's thinking too. She works as a tour guide somewhere in south-east Asia, is away 3/4th of the year, and has this quiet dude looking after her house and probably paying for her mortgage, :p. She didn't raise the rent last year since she's happy to have me. I wouldn't mind paying less though, it's kinda meh (old house, single room, etc)
Never hurts to ask. If they know you're a low-risk tenant, they might be able to reduce their margins accordingly.
I hope my landlord appreciations my paying early as well. I always pay a week and a half to two weeks early, just because I've schedule my bills out for it to be that way.

Probably not though since I live in Brooklyn. :(

Websites. Totally autopilot. Only $300/mo. so its nothing compared to my regular income/job, but its a car payment - and it does beat working.
What sort of websites?
Blogs mostly, and ideas I come up with like http://codeht.ml although I don't put ads on all of em.

Would love any marketing ideas, as I don't know how to spread the word quickly and effectively.

Can you post a link from some of your blogs? thx :)
That codeht.ml is a great idea and execution. Congrats.
How do you monetize this codeht.ml ?
just from ads?
yea, adsense only
I used to do a few hundred a month from adsense on my tutorial site. Google penalties and lack of updates and now I only see a few dollars a month. My traffic went from ~70k uniques per month to 5-10k, so it's not that shocking that the earnings went down.

Sadly the spammy made for adsense sites I had did much better than the one legit site I poured most of my time into. I think this is part of the reason so much crap exists.

How many have you got in total - what's your hosting costs? thanks
Five or six.. Almost nil I have $12/yr. VPS and wrote a nodejs app to host them all off one port..
Built an e-commerce site, pro bono, for an acquaintance and get a profit share each pay period. Occasionally I monitor, upgrade, enhance, and fix it up which results in more income. Great Situation!
Take great care to sign contracts for anything significant you expect to get. I did something like this once and after spending a long time enhancing it, suddenly the acquantance decided he didn't need to share the profit anymore.
Although you'd expect being the dev and possibly admin, you hold some control over the other party?
Better to have more than vague threats on your side, like having the law and vague threats on your side.
I hear that "very specific threats" is also a workable model.
Very proud of this, my first passive income ever: developed an add-on for a popular video game and it's been making me $60/mo.

edit: to mention that it bounces around between $1.50 a day to $2.50 a day based on usage

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I'm really interested in how you managed to monetise your addons. I've made some fairly popular addons in the past but I'd always considered them just free things I throw out into the world.
Can you go into detail?

What kind of plugin is it? How do you monetize it?

I had a motorcycle which I had bought for 126K INR. I was not using it much except to commute from home to office. I was going to sell the bike, then suddenly this idea clicked. It took few hours to make and host indiarider.com(people can take the bike on rent). Its been two months now, I have made 15K till now, 7K last week.
That's cool, but how do you deal with speeding fines?
I am based in India. There is not much infrastructure to check the speed. You will find traffic police with such equipment only in cities. That too if you are lucky.
You do realise INR == Indian rupees, right?
They don't have speeding fines in India?
Unless there's actually a cop watching the streets, NO.
In India, traffic cops don't usually use tickets, they accept fines or bribes on the spot in a traffic stop.
Same in a lot of south east asia, Indonesia for example. I experienced it as a tourist on a scooter.
How do you compensate for the trust gap? Do you make the renter sign some contract or something? How did you do marketing for this ad?
Most of the time I take decision by talking to customer. There is no contract/form to sign. I am working on it. As of now I ask to submit original Identity card and deposit of 10K. There has been an instance when I gave the bike to a customer without taking any security.
Do you have a special insurance for this (I confess I have no idea how India works)? What are you going to do when someone totals it?
I have insurance like that of any private vehicle. I am not prepared for the other question you have asked, its a risk.
I'm also ignorant of how the legal and insurance system works in India, but that seems like far too large of a liability if someone is injured while using your equipment.
That's really good returns, 7K a week from a 126K startup capital. The obvious next move would be to scale it.
Excellent. Scale it if possible. If you can automate the process for others looking to rent, I think the opportunity is huge.
I was thinking this too, only about jet skis and other RVs (I was hoping that is what I would find when I clicked on the link) - I would think there is a lot of opportunity for something like Airbnb for four wheelers, jet skis, camping trailers.
Wow cool! How do you trust that they will return the bike? How do you ensure no misuse including damages?

How do you market?

I don't have much to add but just wanted to say that IMHO, this is an example of hacker mindset at its best. Great Job. Congratulations!
What are your typical users and use cases like? I'm from Bombay originally, and can't think of why people would want to rent a bike. Is it people who don't have vehicles and need one temporarily for long journeys? Or is it for one-off joyrides simply for the excitement?
I just rented an Enfield 500 off another company to ride from Delhi for two weeks. While they were polite and friendly, the level of professionalism on their site and systems left a lot to be desired. I emailed to check everything was set for a few months from now and the reply was: "you're picking it up in Goa tomorrow right?"

I'm assured things are organized now but its still a little nerve wracking. I know lots of people that would love to be able to reliably rent bikes in India and have often thought about doing what you have done. Your interface looks very professional and gives confidence to the user.

I live in Mumbai, do you have thoughts on expansion?

Embeddable shared whiteboard (jQuery plugin + backend service): https://awwapp.com/plugin/

Around $500/mo at the moment, with very little marketing and sales effort. Putting more effort into sales now, aiming to have it cover one full-time person on the project in the next few months.

I have a house my sister and her partner rent. Some may say never do business with family, but we've been doing it for a few years now, and they've never missed a payment. I pay down about $1k every 4 months in principal.
Built an iPhone app which is still featured by Apple in the new selfie category. 90$/mo with no marketing costs. :) The app called Picr. https://itunes.apple.com/app/picr-everyday-photo-reminder/id...
Congratulations! Sad though that even a featured app only pulls in $90/month.

My own iPhone photo app, Liquid Lens:

https://itunes.apple.com/us/app/liquid-lens-real-time-psyche...

actually briefly cracked the top 200 photo apps this month and pulls in more than $90 but is still only in the coffee money income bracket.

After four years of the indie iOS thing I'm tooling back up to do web dev again.

Yes, I guessed it will be more. :( How much do you get with the free version of Liquid Lens?
I was hoping that the free version + IAP would generate significantly more revenue than the paid version, since I've read so many articles claiming that freemium is the future of the app store.

So far this hasn't been true though. Currently IAP revenue from the free version tends to be about 1/3 the revenue of the paid version even though free app downloads outnumber paid by at least 10 to 1 on most days. It does seem like IAP has been ticking up a bit over the last few weeks though. Maybe people have to play with the app for a while before they're willing to pay for it?

Personally I'd prefer to just do paid apps, since adding IAP + store transactions adds a fair bit of work.

Thanks for sharing your knowledge :) I think... IAP are good because you can show your potential customers how good your app is.
I really wish Apple would just implement a trial period like Google's Play Store. I understand that people don't want to pay for an app without trying it but trying to solve this problem with IAP just pushes this responsibility onto developers and results in a more confusing and inconsistent experience for users.
I have an app that floats around the top 200 in the travel section but it doesn't really bring in much (i'm only using iAD and not charging for the app). I guess the travel section is probably a little easier to crack than some sections though.
I made really bad experience with iAD and other monetizing frameworks. 0,50$/day and >2k impressions. I think iAD works only with iOS games. Can you share a link?
A good mix of ETF funds from Vanguard Canada. It has been a very good year for equities, and all I had to do was literally not touch what I had bought.
It's been a strong year for equities. When I was looking the other day at vanguards list they all seemed really strong.

I purchased one in January and it's been doing pretty good. Hopefully the second half of the year is just as good.

Not proud of it, but around $500/mo thanks to 3 white label dating websites. Easy money, no maintenance needed for 2 years now... Could make much more with some time invested in it!
What dating niches did you come up with? Why do you say you are not proud of it?
I'd imagine it's more about the stigma behind these dating sites. Fake profiles etc.
One of my buddies a few years back was banking ~100k/mo profit with Chatroulette bots who told guys jerking off to "find me on adultfriendfinder!" That was all in affiliate revenue.

At some point you have to wonder when it moves from ethically wrong, to you're an idiot if you don't do it.

Well if the guys were willing to pay and adult friend finder were willing to give him the affiliate fees then I really can't see that it is morally wrong. I can see it being pretty awesome.
I have targeted some very specific jobs which are usually known as "sexy". I am not proud of it because I don't think it's very ethic, I can't imagine putting this on my resume and technically the challenge is nonexistent (a simple html page with some css, few hours of marketing) Though the service is real and people don't pay for nothing, at least it's legal...
What's unethical about this?
Okay ethic is not the right word. I just think that these are just 3 more website in the p0rn/dating/drugs Internet landscape, and technically very easy to do. I don't regret it, it's free money and other friends have tried the dating/porn market. One of mine was making 30k/mo via porn ads, another never made any money. It's just that I would now prefer to come up with a project which I am proud of, which can be of any help to someone, that I could talk about without wondering if the person in front of me thinks it's creepy... Soon soon :)
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Are you reselling another service, doing affiliate links or running it by yourself?
I am the affiliate, I build front-pages for a major dating website, my page is just a front-door focusing on a niche. I don't sell anything myself. I am just hosting the page which is an entry point to the main website (which I am not managing at all)
Problem with white label sites is that you still need to do a whole lot of marketing on your end. How do you compete with the big sites?
Here is the thing, I don't compete with big sites, I target only niches so I have almost zero competitors :)
Dividends on stocks.

I've never had an idea good enough to make an app out of, or build a company around. So instead, I started investing a small amount of my paycheck in to my brokerage account. Buying lots of stock in Dividend Kings[1], I've earned $25 this year, with another $20 through October. It's not a lot, but I'm fully thinking long-term.

1: http://long-term-investments.blogspot.com/2013/02/15-Best-Di...

Have you compared this to just putting the money in a high-interest savings account?
What counts as high-interest these days? Half a percent?
Depends on where you are. In the U.S, interest rates aren't anything to talk about. In India, my dad gets something like 7% (I think it is more for people over 60)
I considered investing in a foreign country bank since I happened upon $20k through some fortunate stock picks. I was advised that this is a _very_ bad idea because of the currency fluctuations between countries. You might earn 7% in India (or 19% in the Ukraine), but if suddenly the transaction rate doubles, you've lost half your money.
19%?? woah, that is crazy.
So is parking cash in Ukraine at the moment.
Well, not really. You can't just look at interest rates in a vacuum without any context and make a judgement about them. You have to compare it to inflation rates, currency stability, faith in currency, general economic situation, etc. The US had 16% savings interest rate in 1981[1].

Let's, for example, look at the history of credit cards. I am sure you can agree that the 30% interest rate charged today is unreasonably high. It wasn't at a time, and lets look at how it got that way.

Back in the late 70s/early 80s we had a recession with double digit inflation while at the same time all states had usury laws that capped credit card interest rates. Inflation was so high that inflation surpassed the highest interest rates companies were allowed to charge. Citibank was "going broke" with this model - they were actually losing money lending at that interest rate at that time. Citibank then convinced South Dakota to drop is usury laws on credit cards and Citi would move there in order to charge an interest rate that beat inflation. Citibank moved there and overnight the stage was set for the US credit card industry to now flourish. "All of their senior people used to say it,'' [then governor of South Dakota] said. "That South Dakota saved Citibank. I believe it did. That South Dakota saved Citibank.'' It was a result of an economic recession with high inflation. There was a Frontline special years ago about this - http://www.pbs.org/wgbh/pages/frontline/shows/credit/more/ri... - though it is outdated, since credit card legislation has passed that addresses a lot of the topics brought up on the show. you can watch it online for free - I highly recommend you do.

Delaware and Nevada followed with similar legislation, so that's why most (all?) credit card companies have a return address in SD, NV, or DE.

However, we are no longer in double digit inflation but the old interest rates and legislation stand, for the most part. New laws are slowly reeling in on some credit card practices to keep up with the economic times and current circumstances.

[1]http://money.msn.com/saving-money-tips/post.aspx?post=656360...

[2] http://en.wikipedia.org/wiki/Marquette_Nat._Bank_of_Minneapo....

*Disclaimer: I have no idea about the economic situation of Ukraine. I am just making a point about judgements of different times/economies.

Anyone paying 7% is doing so to compensate for risk.
Yes and no. There are countries that use USD as well as their own currencies. Often the banks offer much better rates than any US bank. Part of that is the risk of the bank collapsing, or the government confiscating deposits, introducing windfall taxes, etc, but part of it simply reflects supply and demand - sometimes those banks find it hard to borrow internationally themselves, and are desperate for deposits.
And the inflation rate in India is 8.9%.[1] so 7% interest is terrible. Doesn't beat inflation. Your money still loses value over time.

The US has had very low inflation in the last decade or so with very small deflation in 2009.[2] but interest isn't beating inflation here either though.

[1]http://en.wikipedia.org/wiki/Inflation_in_India

[2]http://www.usinflationcalculator.com/inflation/historical-in...

As far as "high yield" savings goes, for a normal savings account or money market account you'll be looking at 1% being the max rate right now, if you can find it. Last I took a glance I saw .95% being the highest. Those are for online banks. I get .85% with Discover Bank (online savings account). I also have a 17 month CD that earn me a whopping 2%. That was a one time special my [brick and mortar] credit union was offering. Those accounts are FDIC (or NCUA) insured.

You've got to consider the inflation rate which is currently hovering around 2-3%.
I've had an ING Direct (now Capital One 360) account for a decade or so. I've seen the interest rate drop from 5% or so to .75%.

So yeah the returns are pitiful in a savings. The rates on CDs are lower than the one on the savings account.

The interest on savings is probably smaller than the inflation these days.
I advise you don't focus too much in dividends but spread it in emerging markets, gold and others.

In the short term it looks like a bad idea, because you could have more income coming from your dividends, but when a crisis or something hits, it's worth it.

What kind of crisis are you thinking? Because if you're talking something like 2008 again, dividend stocks should be fine -- the market value of the stock will drop, but the dividends should remain stable. In fact, the smart investor loves those times -- it's a great time to accumulate assets.

If you're talking something like a collapse of the entire economy, then yes, tangible assets like gold and real estate are much better. It's not impossible, but I don't know if it's especially likely that's going to happen....

That said, I do invest in gold/silver and real estate as well for various reasons. I also invest in dividend stocks for other various reasons. They all have a place in my strategy.

I haven't done much research on emerging markets, but isn't that a very high-risk/high-reward investment? For now, while I'm still stuck at my job and not yet "rich" (by my conservative definition) I'd rather mitigate my risk and have some control over my investments -- I plan to be successful and well-off, I'm not just hoping that I get lucky and one of my investments' value goes through the roof.

(I'm not criticizing and I didn't downvote you. I'm actually interested to hear others' investing strategies, maybe I can learn something new!)

If you're under 40 years old, it's better to invest entirely in growth stocks over dividend stocks[1].

In theory, dividends are a great source of passive income, but with effective yields of 2-3% you'd need a lot of capital to generate any meaningful income, i.e., a $1M investment would pay around $30,000 annually.

Dividend stocks have never performed that well; they never appreciate 10-20x like certain growth stocks, they usually underperform relative to the market, and when the market declines they all go down just the same.

Here's an example: over the past two years P&G (PG) and Coca-Cola (KO), two dividend stock favorites, are up about 20% and flat respectively. The S&P 500 index is up 40% in the same period, Facebook (FB) is up over 200%, and Tesla (TSLA) is up over 700%.

[1]: http://www.financialsamurai.com/better-to-invest-in-growth-s...

True. But, as I said before, my strategy is about mitigating risk and increasing control over the outcome.

To get that 700% increase in Tesla, you would've had to get in early; and how do you know at that point that the stock's going up or down?

While I'm sure plenty of people actually do make significant money on growth stocks, it's about appreciation and capital gains. Worse, it's about appreciation of an asset you don't have control over. It's got better chances than trying to win the lottery, I guess, but you can't really know what the future holds. Everything I've heard about other people investing in the stock market (and hoping their portfolio goes up) usually involves wins and losses -- which end up cancelling each other out. You also have to realize the gains to get them. If you don't sell when the market is up, you might lose when the market goes down.

Dividends (not the value of the stock, but the dividend it pays), however, tend to remain stable, even through crisis situations like 2008.

Now, I've read about some pretty complex investing strategies that involve options and all sorts of hedging -- strategies that basically ensure a return by mitigating the risk. But that takes a lot of learning (and time) and I'm not really a stock guy. I feel like my time is better spent focusing on big wins in other areas (where I have more knowledge).

You mention that dividend stocks don't perform well -- but the purpose of investing in dividend stocks isn't usually about watching the price of the stock rise. It's about the dividends -- which are nice by themselves, but also usually rise about 15% a year for those companies. It's also about DRIP investing -- reinvesting the dividends rather than accumulating or spending them. Between DRIP and annual dividend increases, the stock compounds on itself. With any compounding investment, the key metric is time -- so starting early and letting it compound over your lifetime is very beneficial.The idea isn't about investing $1m immediately for $30k/year immediately. Invest slowly over time to have $1m worth of stocks paying $30k/yr (while not actually paying that full $1m, since much of it came from DRIP and hopefully dividend increases)

However, I'm not saying you're wrong, this is all just my opinion. I'll admit my stock investing strategy is very conservative, but like I said, I'm not much of a stock guy. Until I discovered dividend investing strategies, I thought about investing in index funds -- and even before that, I avoided the stock market entirely. I'd much rather own and control my assets, which is why I'm bootstrapping a business and investing in rental real estate primarily -- and reinvesting the income into dividend stocks (when it's an attractive investment) for sort of a stable "base-layer" of "backup" income (down the road -- after compounding) that I honestly hope to never end up using.

EDIT: I just wanted to give an example.

Say you have a stock that's worth $50 and pays a 3% dividend ($1.50 per share). You buy 1 share per year for the next 30 years.

Let's assume no growth -- the stock stays at $50 per share and 3% dividend for the entire 30 years. So you've spent $1500, total, on this stock over that period, and purchased 30 shares. However, with dividend reinvesting, your total holdings at the end of that time are 47.58 shares (you can have fractional shares with DRIP) and the total value is $2,378, and pays a $71 annual dividend. The value of the stock, with no appreciation whatsoever, is about 60% higher than the total purchase price ($1500), and the dividend it pays is about 5% of the purchase price.

Now add a 15% dividend increase per year and an average 15% stock price increase per year (if the price remains stable, the math goes crazy -- you end up paying $1500 over 30 years and have a $2m portfolio paying $4m in dividends!). You pay $59k over...

Gold is a store of value, it's not very likely to beat inflation.

A dividend stock is likely to beat inflation, (but not with as much growth as a growth stock.) Theoretically, if you're only using the dividends, it's just as good in downturns (as long as it's not GE/GM/BAC with huge non core financing arms).

My risk adverse holding is a major, regulated, electricity provider. If it goes out of business, it's likely that I also don't have electricity.

I recently moved a lot of money out of a "high" interest savings account and mostly into dividend stocks. I managed to get a small payout of around $20 in an ETF and the potential seems so much higher than that of a savings account.

I guess the other thing I'm doing is finally putting money where my mouth is and putting money into companies I think will succeed in the future.

Preferred stocks. Current dividend rates are between 6.5 and 7% typically. Especially high quality companies trading at or under $25. Senior to stocks, subordinate to bonds.
Can you give a couple of examples? What are the risks with preferred stocks?
"Administrating" a few servers that are rented out (ie, running apt-get every week and fixing the occasional symlink the tenants break).

-$2000/m in power/space/bandwidth in costs

+$4000/m in fees

Banking a little under ~$1700 after I account for taxes for what amounts to an hour of effort a month.

Are you leasing your own collocated hardware or are small businesses paying you on retainer as a server admin?
Leasing my own collocated hardware that was originally purchased for a different task but were no longer in use
Nice. So if it's going so well, why don't you just buy some more servers and lease them out as well?
Work really doesn't scale linearly with servers with this type of business. I've known my current tenants for quite some time and they aren't "needy" or problem users, which makes my job easier.

I'd also either need to purchase a new cabinet or move into a cage -- which is not really an upfront cost (or the headache of contract negotiations) I want to take on for a hobby business. In either case, I'd have to start running my own switches (and god forbid router) and while I roughly know how to administer both, those are better left until I have more time to devote.

On the flip side, I have toyed with racking up a few 6U blade servers (~50 blades total) and renting those out as unmanaged, 0-support servers. The problem here is its a race to the bottom with blades and I'm no Softlayer or OVH and can't buy these things at hefty discount. I have worked out the math and after the first 3months, if I sell at least 60% of the blades I'll be paid off and the margins are significantly higher than my current servers.

I do like the idea of being a remote system administrator, but the trust issues seem to scare people away.

(Though I realize you're doing more than that if you're renting out physical boxes too.)

You'd be surprised how trusting people are, I'm explicit that nothing of great personal value or import should ever be stored unencrypted on these since at the end of the day I hold the keys to the proverbial castle. Quite a few of my customers are people I know from BBSs I used to and still do frequent. One even hosts a few BBS servers.

On the whole, I could probably net in the 11-15K range per month if I expanded but that requires a lot more work and I'm not sure the money justifies it. At the moment its a (usually) enjoyable hobby that helps me keep current in sysadm-land and make some money at the same time

Indeed, I personally am looking for a nix admin to help me setup/secure my personal Ubuntu server. Finding someone I can trust is a huge battle.
This is usually the point where I volunteer ;)
My passive income, Ghost Theme marketplace http://www.gtheme.io/ Revenue around 100 USD per month. Running for half year need more marketing for better revenue. Ghost blog is the next big thing in blogging space.
Nice. Staying ahead of the curve like this is the right move. That's gonna pay off when 10x as many people are using Ghost and your site is already ranked at the top of the search results.

Similarly, if you're building a content site, the time to do it is right when the hype around your topic gets started. Think upcoming movie releases, video games, elections, etc. Build out the content around the hype, then when the time comes you're at the top and nobody's gonna knock you off. I know quite a few people banking some serious coin from this strategy alone.

Thanks for the advice. We already built some contents around Ghost blog. :)
$5k per month for 18 months in a row.

Made a portfolio website for my girlfriend. Got positive feedback, refactored into Wordpress theme and published on ThemeForest. Not 100% passive as I spend 3-4 hours per week for answering support emails.

ThemeForest is a perfect place for passive income if you are a website developer. At first it challenges your skills as you need to create the concept, design it and code it. Then it challenges your business, marketing and support skills. You become a one man factory and learn a lot.

Is this all from a single theme? What percentage are you at?

I've contemplated converting some of my custom WP themes to sell on ThemeForest but I didn't think it would be worth the time.

edit: I often wonder if it would be worth it to try to compete with theme clubs. They seem to make a killing on recurring revenue and release a couple of themes a year.

Theme clubs? Are those the places where you pay a subscription fee to be in a limited club of people that get a new theme every couple weeks?

In general people spend a lot of money on themes. I think you might be better off competing with themeforest or more likely, any of the number of bootstrap theme website popping up.

There a few but elegantthemes.com is one that comes to mind.

You pay yearly to access to a bunch of quality themes. They pay out 50% commissions (and on renewals too) to affiliates but they have 200k+ plus users. They have to bring in a couple million a year.

I believe they started out at much lower prices and started raising it as they released more and more themes.

Yes, it's from single theme. I'm currently at the highest rate of 70%.

There are a couple of high-selling authors on TF that established their theme clubs. They build up customer base using TF and then invite people to subscribe for a yearly fee to get access to all of their themes plus the ones to be released. I guess after you reach certain amount of customers such model is much more profitable.

Eg. http://www.themezilla.com/ and here's a link to their TF profile http://themeforest.net/user/OrmanClark

Interesting - you've basically accomplished the 4-hour workweek : )

I've been considering doing the same thing with some of my sites. Do you have any tips on refactoring something we've designed and selling it on a theme marketplace? Are there specific site features that sell better than others and/or are requested a lot? Do themes with wordpress/php included sell better than ones without? I'm very curious - thanks!

Except that I have a full time job, so I end up at 44-hour workweek. Not that I do not enjoy it :-)

If you look at other themes on TF you will notice how many features they have. Building your first theme with the same amount of features would be very time consuming. I went with "Getting Real" approach and focused on doing the fundamentals right. At the time I launched there were no customisable fonts, colors or sidebars (something that most of other themes had). But it still sold well, because people liked the way it showcased their portfolios.

Do a Wordpress theme. It sells much better than HTML only and selling price is 4 times higher.

Thanks for answering. I'm looking for any additional income I can squeeze out in addition to consulting while building my startup. Getting Real talks about "Selling Your By-products" which didn't sink in when I read it. Now it makes a lot of sense. I suppose I could change a few things, list the theme and add features based on requests/feedback if necessary.

https://signalvnoise.com/posts/1620-sell-your-by-products

I just typed in "portfolio" onto ThemeForest and I have to say, pretty stiff competition. Many of the themes I looked at are VERY high end, clearly created by some kind of design professional.

Definitely not an area your average web-developer can just drop into. I can definitely write the code but you also need a good artistic/design mind. Just to make everything more coherent and to create a real theme that runs through the template.

Not only that but ThemeForest users now demand support for their investment. It mostly means keeping up with the rapidly updating Wordpress framework but most of the highest rated themes have some sort of post-purchase support. I think that is why most of the coders are from areas where the cost of living is lower (Eastern Europe/Asia).
What do you charge for your theme? Is that typical? How much of a cut does ThemeForest take from you?
You start at 50% then it increases by 1% for each $2500 you earn. You continue building up like this until you reach 70%.

The interesting thing is that you can't control the price of your theme and it is set at the time of publishing by TF. Price range for WP themes is $35 - $50

You should try pluginbag.com which offers much more than ThemeForest.
Except how could anyone tell? It wants you to sign up before anything? Or at least that's what it looks like, I'm not punching an e-mail address into a form just to see what's behind door number 1 when there's no information for a shopper and very little for a seller.
We are still building the platform and inviting early adopters. We are a team of designers & developers and wants to solve the pain of giving away 50% of our sales on envato marketplaces.

Pluginbag offers 80% to the seller with No Exclusive lock in

Shoppers will benefit from the latest, well managed and quality work of the sellers.

PS: I'm the cofounder at pluginbag.com

That's cool. How about putting it on your site, even if it means making an 'About Us' page (although it'd probably be better integrated into the landing page)? Pointing people to your domain at this point doesn't help them unless they already know what it is... make people WANT to join your site, even if they can't yet.

Hope it works out, sounds like it's a better deal for sellers (which often makes buyers happier in the long run).

Are you actually based near Old Street? Would love to meet you for lunch some time, I'm at Google Campus every Friday.
Not entirely passive due to a small amount of support emails each month, but bringing in roughly $1600-$2500/mo (slower in summer) for niche WordPress themes. That's with virtually no marketing or advertising other than a $5/day adwords budget.
$5/day adwords budget is not 'virtually no marketing or advertising'. That is about the sales of a slow month over the year.
$5/day x 30 days is $150, not $1500.
He said "over the year" so its $5/day X 30 X 12 I believe. I could be wrong though.
No, it's not, but he didn't say it wasn't--the "virtually no" refers to what he does other than paying that $5/day.
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Other than stocks and mutual funds I've only got one source of passive income.

I made a Pathfinder Ability Score Calculator last year and it got picked up by d20. There's an ad on it so I get revenue from it. Right now only about $40-50/month but it's been steadily increasing since I put it up a year ago.

A friend was going to sell me his hosting business but that fell through. That would have added about $100/month.

I keep meaning to write up complete figures but I launched my self-published ebook The Profitable Side Project Handbook in January http://rachelandrew.co.uk/books/the-profitable-side-project

Sales from that are well over 10K USD at this point. A lot of that was over the launch week, I've not had a huge amount of time to devote to marketing it over the last couple of months as our main business (which was a side project until it took off) has kept me busy, so it really is passive income at this point.

Great work. For writing books do you use any book editor software of just MS Word ? I am in the process of writing a book and couldn't find a good editor/software. Thanks
I start out in Scrivener and end up in HTML. Scrivener is great for the actual writing process, although it takes a bit of learning to get used to.

I wrote up on my blog about creating the various versions http://rachelandrew.co.uk/archives/2014/01/07/html-epub-mobi...

I've also recently presented on how to build books in CSS and HTML and the slides and various useful resources are here: http://rachelandrew.co.uk/presentations/css-books

I believe Tim Ferriss said he wrote his first book entirely in Evernote but now raves (with others) about Scrivener.

Keep up the good work.

I highly recommend a LaTeX typesetting pipeline for producing the print version your book.

The fonts and page layout make for high quality books.

Using pandoc you can convert pretty much any modern markup language to .tex (I don't recommend .tex as the source format, as it might be difficult to get used to if you don't have experience with it + it is not trivial to produce .html/.epub from .tex sources.

Scrivener is what all the pros rave about. But if you wan't to check out another option, keep an eye on my sideproject http://blankpage.io :)
How did you market it at launch? Tips?
Pre-announced and got people to sign up to my mailing list in return they got chapter 1 and the table of contents early. I write a weekly email about side projects and building products so a lot of my early traffic came from that. We did exactly the same thing when we launched Perch, and that launch day paid back in sales everything we had spent on the product to get it to launch (not our time but actual cash outlay).

You need to be building an audience for your book long before you actually launch it if you want to have a decent launch. Nathan Barry writes some good stuff about this, check out his book Authority: http://nathanbarry.com/authority/

About $75-$100 a month from a simple AdSense site that ranks highly for some key terms. Pretty lame.
I'm not sure why i'm not even doing this. (i'm at 0 passive right now)

It's not lame at all. How many hours of maintenance does it require per month?

Whats the content like? blog/photo/aggregator?

I wrote all the content myself, which took maybe 20-30 hours. The theme is a profession in the veterinary field, so it offers advice to prospective students and people interested in the career (schooling, salary, etc.)

It requires zero maintenance. I haven't touched it or written anything new in a couple years.

I host a forum and website for a state-wide non-profit that I volunteer for in exchange for a single sidebar Adsense ad on the main page and in the footer on the forum. It's a hobby of mine, but the $300-$400 (gross) covers my expenses. Self-supporting hobbies are nice.
About $50-$100/month on http://kidsdungeonadventure.com a role playing game for pre-school age kids.
Yes! Thanks for posting this. I had read about it years ago and had been looking for it again for some time now.
It should have a youtube video of some kind.
This looks like a ton of fun. Think a bright 3-year-old could play or should I wait a year?
Some definitely have with three year olds. It depends on the kid.