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In the seventies and eighties you just didn't see Japanese cars on the road in Michigan. The Big 3 execs all drove each others products but never a Toyota or a Honda.

They could see on paper they were losing market share to the Japanese but it didn't seem real to them until it was too late.

Reading Scoble's comments about not seeing Windows Phones until landing in Seattle made me think maybe the same market blindness is possibly happening to the Microsoft execs.

I don't believe he's travelled very far.

I live in south east Asia and see Windows Phones (specificity Nokia) ALL the time. In Thailand it seems to be super popular as a cheap phone. Everyone owns iPhone or Windows Phone. Seen them a lot in Cambodia too.

This is just a subtler aspect of the same problem.

In those areas, they're not buying Microsoft phones, they're buying Nokia phones. Microsoft did not buy the Nokia brand name for use on smartphones.

If you believe, like I do, that the limited sales of Microsoft phones are actually mostly due to brand loyalty to a different brand, then the situation is a lot more dire than it seems at first.