Don't spend your time trying to touch as many people as possible (first circle). Make great products that make those that you do touch want to go and touch others (second circle).
I think part of the cause of the big drop off may be the "release early philosophy". Sure, release early, but I think your early release needs to have a critical mass of utility to inspire the first circle to tell the second circle.
Your throw is the product launch. The quality of your stone, the angle of your throw, etc will affect how the water reacts. And each skip is the point of reaching a new audience.
If your product is great, it will skip a lot further than other stones...
Witty, but untrue. Seth has some very good articles; I have several bookmarked. However, sometimes Seth just can't resist stating the obvious. He can get away with it because of his reputation.
I hear where you're coming from, and in all likelihood you're probably right - but I couldn't resist ;)
However, upvotes and insightful commentary are actions (in aggregate) that would encourage quality articles to rise above a so-so article driven (mostly) by celebrity
What he says is very true, but let me take it one step further. Great marketers spend their time developing products/services/stories that don't drop off, but they also spend their time encouraging their first circle to talk to their second circle.
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[ 3.3 ms ] story [ 24.4 ms ] threadYour throw is the product launch. The quality of your stone, the angle of your throw, etc will affect how the water reacts. And each skip is the point of reaching a new audience.
If your product is great, it will skip a lot further than other stones...
However, upvotes and insightful commentary are actions (in aggregate) that would encourage quality articles to rise above a so-so article driven (mostly) by celebrity