Hey waps,
We don't want to be those guys. This is why the quality of the design is as important as the content of the ad. We can show less ads to users than classic banners / interstitials, more elegant ads, and deliver high-quality content (apps, premium products).
(quick explanation, if an interstitial is being displayed every minute and has a 5% CTR, we can show one every 2 minutes because we have a CTR of 10%. So you can have twice as much -- or more -- ad-free experience time)
Genuine question: Is that 10% CTR being inflated at all considering these ads are much more likely to be accidentally tapped on? That + the "x" button seems to be unnatural to find.
Or for advertisers do they even really care if they are driving the page counts up on their pages?
Our 10% CTR is based on our results so far. Our technology is basically a lightweight rendering engine which allows advertisers to create their own formats without limitations.
The default behaviour for any graphical element is not to respond to touches. Thus, the advertiser have to specify which elements will call an action.
Don't hesitate to ask us if you have any other questions.
Hi there,
You're absolutely right, the goal here was to show how creative advertisers can be with this technology. We can also display more discrete and elegant ads, this is all based on what our publishers allow and advertisers want. However, we always want to make sure the ad is more pleasant than an interstitial full screen ad, and you're always more or less still seeing the app. Hope this helps.
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[ 3.3 ms ] story [ 52.6 ms ] threadI will, immediately, uninstall any app that shows an ad like this to me.
Here come the "shoot the rabbit and win 100000$" ads ...
(quick explanation, if an interstitial is being displayed every minute and has a 5% CTR, we can show one every 2 minutes because we have a CTR of 10%. So you can have twice as much -- or more -- ad-free experience time)
Or for advertisers do they even really care if they are driving the page counts up on their pages?
Our 10% CTR is based on our results so far. Our technology is basically a lightweight rendering engine which allows advertisers to create their own formats without limitations.
The default behaviour for any graphical element is not to respond to touches. Thus, the advertiser have to specify which elements will call an action.
Don't hesitate to ask us if you have any other questions.
Some questions:
- what will be your policy about invasive ads ? (basically more than 1/3 of the viewport)
- what's the average duration of an animated ad ? Do you have technical boundaries ?
- What's the impact on the battery ? I fear that another rendering engine will pump the power drastically...
- do you support sounds ?
The ultimate goal of every advert ever done is to pop an artery of the watcher.
Almost every single example on there was blocking my view of the content in one way or another.