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This drivel passes for journalism?
tldr; "It will be the device of the year, because Apple. I don't know enough details to give any better reason, but hey, it's Apple".
There's nothing new to learn from this article + it seems like it was written by a fanboy. Is that really an article on TechCrunch??
it's techcrunch.
It will probably be the device of the year simply because it's the first truly new iPhone design in 2 years. Apple updates their overall design every couple years, and on the off years it's mostly a spec bump.

So, in a way, it's a bit of a rethinking of the iPhone every other year. That's a big deal in itself.

So, let me get this straight:

It's going to have a larger screen. It'll have an improved scratch resistant screen. It'll have an improved camera. It _might_ have NFC.

And this qualifies as "device of the year"? Am I missing something, because that article smells of cheap advertising for some small financial gain.

Pieces like this are the reason people make fun of Apple fans.