In all reality it's just hopping on the Yo bandwagon. A few serious reasons I can see is what if someone doesn't want to install the PayPal, Strip, or Coinbase app? This also keeps all your notifications for various feed services in one place.
I don't understand the hype at all, or even how Yo is at a $10mm evaluation, but I digress.
Yo already had its 15 minutes of fame, which makes apps that are trying to jump on the Yo bandwagon even more confusing. (it hit #60 in category on the App Store, going up to #30 in category only due to the recent update/publicity; a far cry from #1 overall at its peak)
Author here. It's as serious as Yo was at the beginning - it's an experiment. I primarily built it for myself (have used it for more than two months now), but decided to make a service out of it in case someone else finds it useful.
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Even IFTTT would probably be better at this.
I don't understand the hype at all, or even how Yo is at a $10mm evaluation, but I digress.