AdSense Publishers: Do Not Add SSL

Hello:

I recently added SSL while looking for a small rankings boost, as I'm sure many of you are considering.

Unfortunately this slaughtered my CPM. Apparently, when your content is served over https, only SSL compliant ads compete for bids. After two days of half earnings, I realized that SSL was the issue.

It's not worth the tiny rankings boost for the huge CPC hit. If https compliant adds get competitive with the general pool of ads, I will reconsider implementation.