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Very nice UI, could be applicable to other types of decisions.

Interesting meta-review API from http://www.trustyou.com - slightly surprising that TripAdvisor and others are giving up their review data to another social+semantic travel analysis company.

What's the biz philosophy on personalization & privacy, e.g. would you consider local storage for user preferences / decision criteria?

Developer here,

One of our near future plans is to implement a more personal recommendation/sorting feature. Any data entered would just be for that session. Maybe at some point it would be convenient for users to have some way to save preferences, but if that was the case privacy is the first concern and the data should not be used for anything else.

Thanks for checking it out!

You could start out pretty simple: price, comfort, and location.

Business travelers, whose companies are paying for their expenses, will care little about price and a lot about comfort and location.

Poor college students taking a weekend trip are going to care little about comfort, but a lot about price and location.

You don't need many dimensions to satisfy a large percentage of users.