While Carousel itself is considered to be a flop by some (http://techcrunch.com/2014/08/04/why-standalone-apps-are-sup...), I think the overall strategy seems correct, or at least, less wrong: go up the application stack based on their strong user base in the data storage layer.
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[ 4.3 ms ] story [ 11.2 ms ] threadWhile Carousel itself is considered to be a flop by some (http://techcrunch.com/2014/08/04/why-standalone-apps-are-sup...), I think the overall strategy seems correct, or at least, less wrong: go up the application stack based on their strong user base in the data storage layer.