Running out of savings just as getting close to traction

4 points by raheemm ↗ HN
In roughly 30 days, I will run out of savings and the ability to bootstrap my app - www.rewardcamp.com

But just as I’m running out of cash, I’m also gaining a bit of traction - inked a deal to onboard 50 new paying customers recently. But I gave big discounts to win the deal and so the revenue is nowhere near enough to pay for expenses.

To earn cash, I’d like to solve your problems in marketing/sales. These are skills I picked up over the last 2 years. Below is a list of issues I can help you with.

Contact me via this form (https://docs.google.com/forms/d/1MG8jdMOcNbKrvPw64hlW40sqged0_JaEJaO9Aa3KOOc/viewform) | 917-942-9499 | rsarcar at gmail dot com | comments below

Problems I can help with -->

Problem: No one knows about your app/website. Solution: Get the word out via content marketing

  - Identify top blogs in your industry
  - Create list of content topics likely to be posted on industry blogs
  - Develop content
  - Post on industry sites
  - Bring traffic to your site
Problem: Users visit your site but no one signs up for your app. Solution: Increase user interest in signing up

  - Setup analytics to understand where you are
  - Understand core problem being solved
  - Rewrite website copy to increase visitor interest
  - Implement “call to action” buttons to make it easy to signup
Problem: No systematic way to convert traffic into paying customers that can be scaled. Solution: Implement automation & processes for conversion and scaling sales

  - Implement system to collect email addresses
  - Write email sequence for autoresponder to warm up leads
  - Implement autoresponder 
  - Implement CRM to followup with leads via phone call or webinar
  - Develop a sales funnel & phone script
Problem: You have sales but they are slow. Solution: Sell in bulk using partnership marketing

  - Identify partners to work with
  - Create a targeted marketing campaign to develop relationship and build partnership
  - Ink deals with each partner

8 comments

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(comment deleted)
What does your app do exactly? I didn't get that from the website.
It's a loyalty app for online stores. Think airline miles for ecommerce stores.
You need to work on the copy and I hope you're doing A/B testing.

I would revise some of the copy to be shorter and see if that helps.

Hacker News is not an advertising venue.
Yup I know. Just trying to make things work.
Don't give discounts because that devalues your own product, and says that not even you believe the service is wroth what you are charging.
Yeah I gave the discount because in one transaction I could sell 50 subscriptions. Also the guy I gave the deal to had helped me quite a bit earlier on.