Add Value Rather than Price Cuts to Win Customers in a Recession (blogs.bnet.com)

I think that adding value, combined with a new/powerful message, will yield profound results during a recession...

Did anyone watch the interview with PG last night at TC50? http://www.techcrunch.com/2009/09/14/tc50-backstage-why-paul...

He said that in boom times you advertise your product as "twice as fast for the same money"; in a recession, "same speed, half the cost."

The best way is to actually create jobs (i.e., provide earning opportunities for the consumer), via your product or service. This helps to develop additional sales in the long-term from those earnings, as well as the all important "brand loyalty", in a recession. Take a note from what sites like http://www.ideaoffer.com, and http://www.udorse.com are trying to do. But kick it up a notch.