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"Calling themselves “Stripe for subscription billing,” BillForward helps companies..."

Isn't Stripe already the Stripe for subscription billing? Reading the docs [1] it's incredibly flexible already.

1. https://stripe.com/docs/subscriptions

Stripe is great if you want to build it yourself but when you start doing more sophisticated things, multiple pricing plans, tiered pricing, fixed-terms etc your development team will have to spend a lot of time building these tools internally.

BillForward also aims to provide more infrastructure around metrics and general management of subscriptions.

Can someone do a good comparison with chargify? They offer usage based subscription billing in much the same way.
I'd like to see more of these surreal mundane-but-apparently-life-changing headlines:

PolyView Wants to Change the Way You Change the Channel on Your TV

LeftFootRightSock Wants to Change the Way You Tie Your Shoelaces

CordSucker Wants to Change the Way You Gather Your Vacuum's Power Cord