Apple reveals long-rumored Apple Watch (arstechnica.com)

Maybe it will grow on me but first impressions are that this is really not a looker.

This might be one of Apple's worst products in recent history (past 10 years or so). It brings pretty much nothing new to the market, that wasn't already there.

Is it just me or is this name kind of poor? "I'll check my Apple Watch" just doesn't sound as good as "I'll check my iWatch."

What's next, the Apple Phone?

Its...an Apple product. Very well made, but its more of a branding exercise than a technology launch.