Ask HN: Do online press releases still make sense?

3 points by bictorman 11y ago ↗ HN

Back in the day it used to be common practice to issue a press release on sites like prweb.com when launching a new product. As far as I understood, for SEO purposes since Panda 4.0 that doesn't help anymore. And it's been long since I've seen a blog post referencing a press release. Is it still worth it? is being featured in NH or TechCrunch there only good option left for a successful launch?

2 comments

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JSeymourATL 11y ago ↗

The Old School PR Model is broke & busted. Nobody cares about your press release.

Here's a good read on getting buzz from Tim Ferriss> http://fourhourworkweek.com/2013/09/17/how-to-get-national-p...

cblock811 11y ago ↗

Totally agree that nobody cares about press releases anymore. I've seen a TechCrunch article net almost nothing for launches. It's interesting to watch founders get hyped up for the press hit... and then nothing happens.