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Put that video on the landing page. It explains the tool pretty well, but the page as it stands now, does not.
We used Branch Metrics for our deep links in our app because they were the only solution we found that did deep linking past install. They require an SDK to do the post install routing, but give you a lot of cool insights into you installs and conversions. http://branchmetrics.io
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The name makes me think of pancakes.