NFC pairing will become a must-have as the Internet of Things grows. Imagine dozens of IoT devices per unit in an apartment building, often with the same names. This lousy decision will have long-term repercussions for Apple.
They will allow third parties to use it - just not at launch. They already have a certification program called Made for Iphone/iPad where you need to be whitelisted for bluetooth pairing. Same thing may happen here.
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