I used to use it selectively; but now that even google has started doing animated automatic-expanding block-the-page-you're viewing stuff I think I might just give up hope :(
I block Flash by default which will filter out most annoying ads but I don't target ads specifically. In general I don't mind ads as long as they're static, i.e. non-moving and non-flashing such as Push the Monkey style ads.
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