The hook seems to be that you pick your high school and that's the feed you see. It's like if everyone in your school agreed to use the same hashtag on twitter.
Maybe I'm old too, because even after "getting it", I still think it's silly. Looks like they're trying to sell news and gossip to a crowd that's already pretty thoroughly saturated with those things.
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[ 2.2 ms ] story [ 29.0 ms ] threadThe grammar mistake on the second "slide" sort of ruined it for me.
* https://twitter.com/SMACKHighNJ
* https://twitter.com/SMACKHighGA
* https://twitter.com/SMACKHighOR
Their website, however, makes it look like a twitter clone for kids: http://www.smackhigh.com/
The hook seems to be that you pick your high school and that's the feed you see. It's like if everyone in your school agreed to use the same hashtag on twitter.
Maybe I'm old too, because even after "getting it", I still think it's silly. Looks like they're trying to sell news and gossip to a crowd that's already pretty thoroughly saturated with those things.
Full disclosure: OP is the Design & Product advisor for this company