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I suspect might be important to be hired in corporate environments because, you know, management. That is my outsider's feeling not only to this article but to other articles I read on the matter.

That said, some points the writer makes sound a little strange to me:

"But is ethical hacking an effective counter to unethical hacking, especially when those who practice the latter can do pretty much whatever they want with a wide variety of tools?" Why, do ethical hackers restrain from using those same tools for testing? Unless we are talking about breaking into the facility at gunpoint, mmh. The feeling I get is the classic "I don't know exactly what they do, so must be vodoo" vibe.

"“Typically, these certifications are offered after a class,” Williams said, while cautioning: “None of the skills that hacking requires is easily measurable in a class and exam format.”" No shit. So why do you do it?

"“Certifications are a calling card to say you’re committed to the industry, the profession, and lifelong learning,”" Ah, that's why. Of course, bosses like their certificates.

It's not a technical article, though, so it's more about the "business" side of things.