The downfall of Quora (2013) (thegoodones.quora.com)
This is the email circulating the Valley. The high profile venture capitalist's name has been redacted along with that of the recipient.
February 1, 2013
[name redacted],
Since you asked what I think about Quora and its latest pivot, here's my answer. It's probably far more than you expected but bear with me. From its early days the big question about this site has been "can an almost unlimited supply of SiliconValley cash and hype turn a mediocre idea into a success?"
122 comments
[ 2.6 ms ] story [ 180 ms ] threadThe No Humor Rule: Humor is a de facto taboo on Quora. While the occasional demonstration of witwill evoke no more than a scowl and shake of the head from the community, more regular use will draw a barrage of down votes and risk the possibility of banishment. The staff attempts to deny that this istrue but fails to convince anyone. Many Quorans simply don't appreciate humor and will automatically down vote any post that contains it.
s/quora/HN/g
That said, the author of this piece tries really, really hard to bash on Quora for their login policy. You have to be logged in to contribute or to read.
Honestly? I think they're reading far too much into that.
But I'm not sure it's a bad thing on either HN or StackOverflow. On SO I think it's far worse than on HN, but it might be necessary to keep things under control.
[1] downvoting on HN is currently perplexing. Easiest way to get downvotes is to make a post with a clear but simple factual error - something easily fixed with a comment and an edit. In another thread someone was told to "go and die" and that comment is still live after an hour or so.
In my opinion the problem with humour is not that it can be misunderstood by international readers, it's that it's very hard to find the sweet spot where the comment threads turn into a competition to find the wittiest/stupidest joke/pun on the article being discussed.
I think the issue is that most jokes don't really contribute to the discussion and unlike slashdot you can't motivate your vote (+5 funny vs. +5 insightful). There's also the problem that humour is hard to judge objectively and is likely to annoy as many users as it amuses.
That being said, if you make a very skillful, spiritual and/or topical joke on HN you might be upvoted, I've seen it happen in the past (with things like poems, lyrics and other "not-so-serious" content).
Also, of all the points the author makes, this one is the only one IMO that's really applicable to HN so I don't think it's possible to draw a parallel between Quora and HN (if that's what you were trying to do).
I have been criticized and downvoted many times for being "snarky" even if I made a factual and well-reasoned comment. This is the goddamn Internet, not tea with the fucking queen. I'd prefer a community that values substance over style and passion over politeness. (Not like there is anything better than HN and I just got downvoting privileges so I am not going anywhere for a long time. Bwa ha ha ha!)
And I get it, I can be a real dick. Ask anyone. I don't blame anyone for being mad at me occasionally but I wish others would have enough tolerance to get over their delicate feelings enough to appreciate content that does not jibe with their own self-delusions or is written with uncomfortable emotion.
I am feeling a little burned by this today. This morning I clicked a link off the home page to read a rant by weev against people bashing bash and Stallman. Reading that felt like letting loose a fart built up after a long job interview. It was a joy to read something so frank and passionate whether I agree with it or not. (And in this case he made some excellent points.) It made me realize how stuffy and afraid of breaking consensus everything else on HN was. I hit my back button to comment and it was no longer anywhere to be found.
Shame on you, HN.
I honestly hated them for their login policy. They deserved to fail purely for that stunt alone.
How melodramatic.
That's a good question. What is the incentive to be a content creator on Quora?
AFTER EDIT: Aside about the other comments wondering if Hacker News has a no-humor rule. I find comments from time to time on Hacker News that are laugh-out-loud funny. I'll link to two examples to show what I mean, after noting that a good humorous comment on Hacker News is still the same thing as a good nonhumorous comment on Hacker News: a comment that is "thoughtful" both in the sense of being civil and in the sense of providing food for thought in the context of the discussion thread. One recent Hacker News comment that I thought was so funny, and so thoughtful, that I shared it on my Facebook wall (where it was liked by several of my friends) was by patio11 about Yahoo's business plans after the Alibaba IPO.[1] A much older comment that I cherish from years ago was about how lifestyles in Japan changed after the "lost decade" of meager economic growth in the 1990s.[2] You can be humorous on Hacker News and get upvotes (evidently) if you embed your humor in a substantive comment. I don't usually attempt humor here myself, but I appreciate it (and upvote it) when I see it from other participants here.
[1] https://news.ycombinator.com/item?id=8333625
[2] https://news.ycombinator.com/item?id=328819
[1]
just like wikipedia it runs on the precious recource called 'mansplaining'. men really like to show off.
just like this comment.
looks up definition of mansplaining
Yes. Yes it is.
It is necessary to show his point. Not saying it is necessary in society. Cool your jets.
And what point would that be?
prove me wrong, with science.
it is the opposite of sexism - it is an uncomfortable truth.
this is about sites using the natural trait of men, especially the nerdy types, to get immense joy of being right. not being able to have something stand uncorrected. and to assume all others are idiots and uninformed. which is where the gender angle comes into play, imho by accident.
you don't need to pay them, they'll do all the work, just let them be right, publicly.
It's also quite sexist to assume that men are editing Wikipedia so they can "get some" and show off to women. God forbid someone wants to write about things they find interesting or want to be part of and give back to a community.
I believe this trait is true, but the word mansplaining is loaded and few people agrees with your use of it.
Which I don't think is the issue here at all...
[1] http://www.quora.com/Answers-Quora-feature/Why-do-people-ans...
An example: https://news.ycombinator.com/item?id=8140290
Please also include the date when submitting links like this.
Different currencies. The owners of Quora are being paid in US dollars, the content creators in both attention and reputation. Both attention and reputation are currencies that will translate to dollars more and more as we progress towards an, in-part, reputation-based economy. With everyone having access to information what will matter will be your curation of that information, and your commentary. The better these are the better your reputation will be in those content areas, and the more your endorsement will be worth (in both reputation and dollars).
I think this is spot-on. I answered questions on quora for a while, but eventually left once I realized I was getting nothing out of it besides (some) "reputation" on a closed-off website. The reputation (and any associated ego/self-esteem boost) might be enough of a reward for some to justify continuing, though.
> Both attention and reputation are currencies that will translate to dollars more and more as we progress towards an, in-part, reputation-based economy.
I am not sure this is or will be univerally true. It does work for some people, though they seem to be a minority. Not every twitter-celebrity can convert that status into a way to support themselves financially.
This is a socially unfair economy at best, and at worst will generate inequality as social cliques will continue to preserve and enrich themselves and "the people they know". If we're going to move more toward social and economic fairness this isn't the direction to go.
I'm comfortable knowing that Whole Foods takes dollars rather than Klout points or retweets. That way anyone who can make a dollar can eat and not worry about starving because they failed to impress some arbiter of social currency. Reputations aren't fungible hence they are flawed as a just economic currency.
This really is quality engineering.
The whole "Zero to One" campaign by Thiel et. al. seems to be an attempt to thrust a stake through the heart of this kind of thing.
I'm not sure there's anything someone wanting to build a community can learn from this article. Which is a shame, because we should really be trying to learn from experience. It would counter the fuckin stupid ideas some people have. (ie: real names only to combat hostility and trolling. The obvious counter would be the comment sections of most newspapers.)
Not that I'm here to defend Quora, but this level of heat makes me wonder whether the unnamed VC has some ongoing beef with it.
The business model seems, from the outside, to be the belief that, like Facebook and Twitter, they will make money somehow eventually after becoming a runaway success, even it takes years to monetize.
Their user interface choices always looked seriously weird to anyone familiar with almost any other website. It's beyond annoying to me to see a Quora link shared by friends (and actually quite rare for me to see a Quora link shared by anyone), because I never know if I will be able to read the Quora thread without logging in or not. Today, in this Hacker News thread, both the OP and the links submitted so far have been instantly visible to me, but that is not my usual experience with Quora. Rather, my usual experience, through several changes of Quora policy, has been to see nag screens asking me to sign up before I see any of Quora's content.
I would guess that since it is socially uncouth to say their motivation for the site is to try to make a lot of money, they instead state a more noble sounding mission whenever asked about motivations.
Starting a site like Quora and painstakingly nursing a community of intellectuals into existence would be a pretty dumb way to make fast money, given all the possible business models for doing so.
I think the weekly (semi personalised?) Quora 'digest' is one of the only bacn emails I'll open pretty much without fail, almost always ending up on the site. Some of the questions/answers are fascinating.
That to me sums up the site in its entirety. A content SEO Google cheater that tries to con people into signing up to boost its user numbers
They should have looked to StackOverflow as a good example of how you build a proper community, and more importantly, nurture it.
Good ridance.
It isn't the perfect model but it is certainly a better one.
They're welcome to set whatever rules they want for what's "on topic" or a "good fit". Their site, their rules. No harm, no foul.
It's just irritating as hell to waste your time clicking over there from a Google link and finding a closed discussion at the other end.
Telling Google to not index a topic would be a minor tweak. If they've found the discussion unworthy, why do they want Google to index it anyway?
Perhaps on some level SO knows this, and also knows that their mods are perhaps somewhat overzealous, and therefore has adopted the current state of affairs as a sort of compromise/duct-tape solution.
I too, have found so many downmodded questions to have the exact answer I needed for a particular problem. It's by far the most frustrating part of using Stack Overflow.
The overzealous modding has had a chilling effect on my desire to ask a question on SO, because nobody wants their question to be downmodded as a stupid or pointless question.
I find some of the moderation really frustrating but it's worse when the people closing threads and answers are also the ones leaving zero-content comments.
Despite what you claim as lacking rewards it seems to have thrived and attracted contributions. I don't really care what you consider a good community, or even accept the premise that there needs to be any notion of community. Why attribute labels, the model seems to work just fine.
The good thing about Stack is anything I write there will be as easily accessed as if I'd posted it on my own blog, not re-purposed as SEO-bait and blurred or hidden until the user signs up. Furthermore, it's licensed under Creative Commons instead of serving as a donation to the site owner.
Quora is actually a great site once you're logged-in and I find a lot of the content fascinating, but I also wonder why people continue to contribute to such a closed system.
StackOverflow's community is toxic waste compared to Quora. The site is somehow successful despite the founders/community's best efforts to destroy it.
I never understood this. As long as there is a infinite supply of free email accounts available. Any body who asks people to sign up merely to read content is just fooling themselves into thinking people are going to supply genuine email id's to read stuff.
These days I keep a email id handy for purposes like these.
Want me to sign up? Sure why not? But don't expect it to be the id which I use to do serious stuff.
Foolishly, I gave them another chance when they opened registration worldwide. The second strike was when I found out that they showed the Googlebot different content, à la Experts Exchange.
And the third strike was the heavy handed social integration. Can't post (or even read content) unless you link with Facebook, etc.
It's a shame. As others have noted here I think the web could use an improved version of "Yahoo Answers"; something with a StackOverflow feel. Especially since Google Answers (the one you paid bounties for) went the way of the dodo in 2006.
It's odd that nothing fills this gap. Slant.co comes close, but is built around "what" rather than "why" or "how" -- useful in its own right, but not the same.
I wonder if the problem is simply that Yahoo! Questions, Ask.com and Quora are all just too well-known and nobody wants to take them on, despite how terrible they are? Considering the celebrated audacity of startup culture I'd honestly be surprised if this is the case, but on the other hand I'm not finding a lot of other compelling explanations.
I suppose one other possibility is that aforementioned sites have soured the public on the genre to the point that when someone says, "It's kind of like Yahoo Questions or Ask.com," the immediate response is "Ick."
"I'm switching from this programming language to that programming language; what are the important gotchas?"
I think SE is awesome in spite of its rules, not because of them. The whole "discussion is bad mmkay" thing seems to be cargo-culted by the staff of these sites despite many examples to the contrary.
This has actually been my #1 appalling thing about Quora. The questions being asked on it are so often such a low quality that I worry about if I'm getting in to some sort of intellectual ghetto. Consequently, I rarely want Quora to tell anybody that I was on that website. I have also developed perception that people very active on Quora have fairly low bar (note that there are many tech celebrities on it but they are usually one-offs).
Examples from current Quora frontpage:
"How do people who have been affected by "Bendgate" feel about it?"
"Why am I so scared to ask for help?"
So you need tons of users per sub, with very high level expertise; you need dedicated moderators with expertise in the category so they grasp what's what. And you need some way to bring all of these people in just to get the ball rolling (Stack did it by knocking over one category first of course).
Even Stack Exchange has failed to translate its very successful core site to a vast range of topics. If you look at where they've succeeded in a big way, it's exclusively tech-heavy or otherwise topics that geeks like.
Wikipedia is a great guide of things to avoid.
Take signing up for an account: the software has some control over what username you can create. Then there is some level of admin on top. So, as well as the software limits there is the username policy.
http://en.m.wikipedia.org/wiki/Wikipedia:Username_policy
That page has nice advice about what to do with bad usernames - starting with do nothing.
There are two templates for bad usernames (templates are generally a bad idea) -- {{subst:uw-username}} or {{subst:uw-coi-username}}
Then there is a Request for Comments http://en.m.wikipedia.org/wiki/Wikipedia:RFC/N
And then there's an admin noticeboard http://en.m.wikipedia.org/wiki/Wikipedia:Usernames_for_admin...
But the noticeboard has two parts - a holding pen and the main board.
The RFC/U is the problematic part. Children rapidly post all possibly risky usernames as part of their gamified run to adminship.
You kind of expect editing topics like Palestine or Ukraine to be risky. You really don't expect simple uncontroversial punctuation gnoming to be horrible but it can be a really nasty toxic experience.
This was their first and final strike for me. If they didn't want me why would I want to sign up now?
It's not a worthwhile read, and we'd be better off discussing Quora based on virtually any other story about it.
It never works, though. The conversations continue. People have good reason to not like Quora. They've had a user-unfriendly attitude problem, and they've been less than nice to their employees as well. I personally can't stand it when some people are treated with contempt, but I guess this sort of thing doesn't bother you or maybe you don't pick up on it.
Uhh I don't think he was defensive at all. I think he made a very good point.
I would bet large amounts of bitcoins that no VC wrote any of this, save MAYBE part of the opening. It's extremely verbose and the business analysis ultimately is a smaller part of what amounts to just a rant about the quora community.
And if you want to read that, that's great. I don't. I've read the exact same criticism of Wikipedia, Reddit, <insert social community here>. It doesn't really provide any insight I didn't know already: big social communities tend to get co-opted by people with agendas and too much time on their hand. Cool.
Talking about company strategy and why it is unlikely to be successful is interesting, and provides good salient points for the rest of us. Talking about 'rad fems' taking over Quora? Not so much.
'The community' is an extremely nebulous term, and unlikely to be influencing any business decision, largely because any individual's perception of the community is heavily subjective and influenced by the subject of the content you consume (which can vary widely on any large, similarly nebulous site).
I highly, highly doubt 'the community' came up in any acquisition discussions of reddit or tumblr, largely for that reason and because it ultimately has little effect on their user base. People aren't leaving reddit in droves because SRS exists. If people leave quora, it won't be because 'rad fems' drove them away.
> Would you have been satisfied if there was a pie chart?
You're super cool. Wicked jab there bro. Super salty about it. Remind me to high five you next time and we can pound some natty ice and talk about how cool you are.
Yes obviously you are
"Spring to the defense of the Github founder who left in disgrace"? Another really weird thing to have said.
You may or may not be able to make a legitimate business case for the site, but the point is that Quora will still fail due to its toxic, insipid culture.
Do you have any specific suggestions? Adding one or two in as an edit to your comment would be much appreciated. I'd like to have a balanced perspective on Quora's place in the industry.
That would be on a par with dismissing atheists' views on religion, or the reverse, i.e. not a very good idea if the goal is to hear a wide spectrum of views.
I can't understand why people constantly hyperbolize how long it takes to sign up for a website or app. For me it'll never take more than 120 seconds, probably 60 of which are spent waiting for the activation email.
Who the heck are these people that actually use it? Why??
It may not stay that way forever, but thus far, the quality of the best content is really good when you consider that people wrote it for free, and that the filter is some mix of community voting and machine learning (as opposed to expert curation).
That said, I didn't know about the US-only policy (that was a bad idea) and I'm glad they've changed it. The "social" integration definitely pisses me off, because 90% of "social" in this era is alienation. I considered quitting when I found out that my activity was getting piped out to Facebook. Awful decision.
Setting the bar pretty low there, aren't you?
Everyone has questions. Questions can be googled.
Granted, Googling stuff is hard.
Even though you can just stick a question into Google and get some reasonable feedback, it's still hard to know who to trust: I read most students have no clue on what to trust when googling for school assignments. It's not taught there, they're just expected to know. And it's one of those things that is crucial to fully understand things in the society of today.
Of course, people want definitive answers. If there's a definitive answer for something, it's probably in a place like wikipedia.
For something that doesn't have a definitive answer and which can be discussed, there's discussion forums like reddit and HN that a great for this purpose.
In my mind, Quora solves very little, and the way they force you to login really irks me – information should be free. (Just make it publicly accessible already! Make dumps and APIs available like wikipedia. Make it free!) And then there's all the other issues the author describes in this article, especially the inane questions.
I have to say, lots of interesting discussions have happened on Quora - mainly due to the participation of interesting people, not random 13-year olds. That's still a huge accomplishment and why I hope Quora sticks around, but more in form of a general discussion/opinion/experience platform.
I was a very active Quora user on 2010-2011, I'd visit the site over 10 times a day, I would write any answers on Word, make sure they were thorough, well written, etc, before I replied to question. I made an effort, both offline and online. What I really enjoyed was the initial community, the well thought questions and answers. During this 18-24 month period I also got thousands of upvotes, lots of thank you messages for my answers, etc.
One day an army of moderators came along. These moderators weren't Quora staff, but volunteers. I get it, it takes considerable man power to go through many of those questions and answers. I can work with that.
It was when I asking a question on movies & documentaries that I had my first encounter with them. I can't recall the exact question I asked, but it something along the lines "what are the most interesting documentaries released in 2011?". One moderator, without contacting me, changed the question to something more specific, he added a sub-genre to the question. I got notified of the change, went back, and changed it to the original question. After a couple of hours I get a message from the moderator telling me that that question isn't a "good/relevant" question (I'm paraphrasing). I ask why, and I get told that "You can't ask generic questions". Once more, I change the question to the original one and ignoring the random argument by the moderator. Then this moderator contacted a second moderator in order to gang-up on me, supporting each other random policies in order to make a statement.
It was then that I realised that these people didn't like to moderate Quora for the content quality, but for the feeling of 'power' and control moderation creates. I noticed that these guys liked being moderators because they enjoyed telling others what to do, with no regards for the content, quality, or users. That same day I deleted all of my questions, answers, and Quora account. I haven't used it again since then, and it feels great.
It has the same "register to read what we slyly showed Google but not you, unless you bump our daily user sign up rate to impress investors" dark pattern going on.
After doing my research, I came to get data that they are extremely biased to only take ex-Stanford, ex-Facebook people. This was back in 2011-2012 so I hope things have changed atleast from that angle.
My friend interviewed with them and he came back with a very bad experience and was extremely pissed off that he was almost ridiculed for not having cracked it so far in his career.
Anyways, their practices have been very dubious from the start. They should thank those deep pockets of the founders.