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huh? a "we need a better binpack solution" competition?
makes sense to me, they pay out 10k, they receive a solution that can save millions of dollars
They also get free advertising in the tech world and a list of great engineer that could be hired.

For $10k it seems like a pretty good deal for them.

Everyone who enters will be carpet bombed with "incredible savings" on crappy business cards and other low quality swag until the end of time. Score!