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Whoever registered "Art-Art-Art-Art-Art-Art-Art-Art-NFL-Art-Art-Art-Art-Art-Art-Art.com" must have been really confident in the rhythm of how that sounded.
No match for "ART-ART-ART-ART-ART-ART-ART-ART-NFL-ART-ART-ART-ART-ART-ART-ART.COM". >>> Last update of whois database: Sun, 05 Oct 2014 08:32:08 GMT <<<

Looks like the exciting opportunity arose again!

This seems more like the output of an automated process than some sort of human decision.
i dunno i have some domains just because they look cool. not to make money or a point, in fact, nobody sees/know them except myself.
Yeah I registered butt.institute a few months ago and I'm still chuckling over it.
And now I am too. I'm 35 years old.
poop.bike is quite a colourful domain
Sometimes I wonder, would it be worth moving to Bermuda so that I could own poop.bm
Welcome to namecheap.com. This domain was recently registered at namecheap.com. The domain owner may currently be creating a great site for this domain. Please check back later!

Imagine my disappointment.

Yeah like Stanfprd.com. I have that and a few others as a joke.
fuckstorm.zone, for when you have run completely out of fucks. (not mine)
Been the proud owner of comebackwithawarrant.com for years, but never really done anything with it.
Some of these may be remnants of Google's old SEO policies which, from what I remember, weighted TLD names pretty heavily.
This article was written in 2002. SEO wasn't much of a thing then.
I remember quite clearly, it was a big thing then. If anything, bigger than now (in that small changes to one's own content, and small manipulations around linking, could have big effects on the major search engines). Back then, SEO was about careful manipulation of <meta> tags, keywords, tricks like filling your page with white text on a white background so the search engine would see it but not users, etc.

I'm not sure what SEO is about now.

Since when is cricket is lesser known sport?
Cricket isn't very well known in the northwestern hemisphere.